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Hot Topic - The Paywall

Digital First, Last But Not Only - February 22, 2016
Every publisher considers, studies, business models. Confounding some, there is no grand unifying vision for a sustainable, successful business. The rise and rise of digital media has produced many models. There will be many more.

The Customer Calls The Tune And It’s No Coincidence - November 2, 2015
By most accounts, print circulation seems to have bottomed out. Losses from the digital decades are starting to reverse, albeit slightly. Print advertising, however, may never recover. Digital advertising, which benefits Facebook more than publishers, seems to have stalled except for mobile ads, expected to overtake TV sometime soon, maybe, unless the ad blockers take over. All of this is just opportunity.

Ideas Grow - Money Flows - August 24, 2015
Digital transition has spawned great creativity. Ideas - all kinds - spring up anywhere. Markets ready to exploit them are obvious magnets.

Hard As It May Seem, Digital Maturity Emerges - December 16, 2013
Encouraging signs for the year ahead are everywhere. Gone, mostly, are the forecasts of gloom and doom for the media world. Much of this year and last looked like bouncing on the bottom, not much to cheer but at least business wasn’t getting worse. Like that well-known proverb about interesting times, the digital era has so much more to offer.

Paywall Champions And Skeptics At Crossroads - July 15, 2013
Every new path bares exploration in the search for that digital dividend. The straight and narrow gives way to the winding and worrisome. No ideas are bad but some can go terribly wrong. Sifting through the good, the bad and, yes, the ugly, of online revenue models keeps the conference venues filled.

Paywalls The Springboard To Democracy - June 6, 2013
As newspaper publishers met this past week in Thailand for their annual World Newspaper Congress business models were again front and center. Declining paid circulation and advertising revenues continue to plague the printed medium, except in Asia, giving attention at its fullest to the hard battle for online success. Publishers have embraced paywalls almost universally.

New Digital Model Just Like Last - May 30, 2013
Even for the most conservative media executive, balancing the need to innovate with operational reality requires a leap of faith. As the new media people chant “the whole world has changed” there are reporters and editors to feed. Executive instinct is to do something, sooner preferable to later. Executive survival instinct is to re-package and re-name.


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Fake News, Hate Speech and Propaganda

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The Millennials

In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)

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