Hot Topic - Video on Demand

In Every Race Winners Have The Best View - March 9, 2019
Brand leaders always get lots of attention. Superior products and services are worthy of accolades, not to forget happy and loyal customers. These are traditional market forces, price serving to mediate enthusiasm. Bugatti’s US$18.9 million one-of-a-kind Voiture Noire (Black Car), sold in one day, does not a brand make. Competitors need a plan.

New Grown-ups In The Room - October 29, 2018
Years ago, so far from today most people can’t remember, the legends of digital creation told everybody who would listen that nothing would be the same. They were, largely, ignored. Bit by bit - byte by byte - their message turned true. People liked many of these digital marvels and discarded much of what had come before without overly intellectualizing their decisions. This made some folks absolutely crazy.

The Unsettled Pathology of Traditional Television - September 24, 2018
Psychology plays an outsized role in business, more so in media. With fad and fashion studied as seriously as physics, the media sector looks for flashes of light and, of course, darkness. Those visions are decorated from the sidelines; the advertising people, the investment bankers, the shareholders, the politicians. Many thrive, truly, on these flashing lights, a certain relief in the chaos. Psychologists have a name for this.

A Burning Ambition For Bigness
Times have changed in TV land. Cords are being cut. Ads are out; subscriptions in. Productions are getting bigger and, certainly, more expensive. More significant for some broadcasters, viewers see it all differently.

It Takes Two; Big Brands Come In Pairs - April 25, 2018
Marketing experts have long observed the pair phenomenon. Spirited competition between two big brands serves both by expanding the category while forcing lesser rivals to the dragging end of the long-tail. Soft drinks: Pepsi and Coca Cola. Rental cars: Hertz and Avis. There are others.

Adaptation Is Not Transformation - May 29, 2017
Revising media rules from the depths of the last century for today’s digital consumer preferences challenges the best and brightest legal minds. There is great and valuable logic in adapting what has gone before, not to forget warm fuzzy comfort. But rule makers are inevitably frustrated when the world changes before the ink dries on their latest remedy. A linear process disintegrates in complexity.

The Lessons From Retail And Never Resting In The Shade - April 18, 2016
The digital age has changed everything; trite, now, but still true. Broadcasting and publishing are so last century, when engaging each individual customer was considered déclassé. The media sphere is now strictly retail; apps as aisles, clicks and swipes the points-of-purchase. Stars are now showcases, changing regularly, and headlines point to the check-out line. It’s a different business every day.

Also see in ftm Knowledge

Media Business Models Emerging

After a rough transition media business models are emerging. Challenges remain. There are Web models, mobile models, free models, pay models and a few newer models. It makes for exciting times. This ftm Knowledge file examines emerging business models and the speed-of-light changes. 137 pages PDF (January 2013)

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