followthemedia.com - a knowledge base for media professionals
ftm Hot Topics

Hot Topic - Video on Demand

In Every Race Winners Have The Best View - March 9, 2019
Brand leaders always get lots of attention. Superior products and services are worthy of accolades, not to forget happy and loyal customers. These are traditional market forces, price serving to mediate enthusiasm. Bugatti’s US$18.9 million one-of-a-kind Voiture Noire (Black Car), sold in one day, does not a brand make. Competitors need a plan.

New Grown-ups In The Room - October 29, 2018
Years ago, so far from today most people can’t remember, the legends of digital creation told everybody who would listen that nothing would be the same. They were, largely, ignored. Bit by bit - byte by byte - their message turned true. People liked many of these digital marvels and discarded much of what had come before without overly intellectualizing their decisions. This made some folks absolutely crazy.

The Unsettled Pathology of Traditional Television - September 24, 2018
Psychology plays an outsized role in business, more so in media. With fad and fashion studied as seriously as physics, the media sector looks for flashes of light and, of course, darkness. Those visions are decorated from the sidelines; the advertising people, the investment bankers, the shareholders, the politicians. Many thrive, truly, on these flashing lights, a certain relief in the chaos. Psychologists have a name for this.

A Burning Ambition For Bigness
Times have changed in TV land. Cords are being cut. Ads are out; subscriptions in. Productions are getting bigger and, certainly, more expensive. More significant for some broadcasters, viewers see it all differently.

It Takes Two; Big Brands Come In Pairs - April 25, 2018
Marketing experts have long observed the pair phenomenon. Spirited competition between two big brands serves both by expanding the category while forcing lesser rivals to the dragging end of the long-tail. Soft drinks: Pepsi and Coca Cola. Rental cars: Hertz and Avis. There are others.

Adaptation Is Not Transformation - May 29, 2017
Revising media rules from the depths of the last century for today’s digital consumer preferences challenges the best and brightest legal minds. There is great and valuable logic in adapting what has gone before, not to forget warm fuzzy comfort. But rule makers are inevitably frustrated when the world changes before the ink dries on their latest remedy. A linear process disintegrates in complexity.

The Lessons From Retail And Never Resting In The Shade - April 18, 2016
The digital age has changed everything; trite, now, but still true. Broadcasting and publishing are so last century, when engaging each individual customer was considered déclassé. The media sphere is now strictly retail; apps as aisles, clicks and swipes the points-of-purchase. Stars are now showcases, changing regularly, and headlines point to the check-out line. It’s a different business every day.


Also see in ftm Knowledge

Media Business Models Emerging

After a rough transition media business models are emerging. Challenges remain. There are Web models, mobile models, free models, pay models and a few newer models. It makes for exciting times. This ftm Knowledge file examines emerging business models and the speed-of-light changes. 137 pages PDF (January 2013)

Order here

ftm Knowledge

Media in Spain - Diverse and Challenged – new

Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

Order here

The Campaign Is On - Elections and Media

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

Order here

Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

Order here

More ftm Knowledge files here

Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!

copyright ©2004-2019 ftm partners, unless otherwise noted Contact UsSponsor ftm