Hot Topic - Video on Demand
Media luminaries through most of this century have taken every opportunity to belittle the online “culture of free,” customers disregarding traditional pathways of commerce for the cornucopia that is the internet. A legal bit torrent was unleashed against those defying the will of content masters. The result has been much as expected; threats bore no fruit, the internet adapted. Consumers aplenty have decided which items on the media menu they will and will not pay for.
Famous executives, media and otherwise, are easily quotable. Their careers depend on invigorating board meetings and shareholders, insight notwithstanding. Those chosen to lead the most prominent in today’s media sector know very well the importance of the right words at the right time and memories can be quite short. For that they are thankful.
Anticipation is a powerful marketing motivator. Put a little wait-time ahead of a new product or service launch – even a service upgrade – and interest builds, chatter swells and customers ready their cash. Chatter, though, is unpredictable; critics and competitors have hashtags too. Clever marketing people know this and plan carefully.
In this convergence of media and technology predicting success is tricky. Some might call it a fool’s game. Brilliant research and analysis aside, consumers can’t describe the next big thing. They’ll know it when they see it. Then, watch out.
The television environment is changing so fast only the fans, it seems, can keep up with it all. First, they wanted to control the schedule. Now they’ve given up the entire idea of schedule. The digital dividend has given more than new channels and new shows. There’s a new kid in town.
Video portal YouTube just had an anniversary. The undisputed global market leader is nine-years old, almost qualifying as an old dog in the media-tech world. What YouTube did for the web, it’s now doing for television. Competitors would like to breath the same air.
There are some who believe online media is a bubble about to burst, a house of cards so to speak. With the advertising model under constant repair, paywalls and subscriptions seem the most reliable revenue streams. Media consumers are evermore enticed by unique content so long as the price doesn’t wreck the household budget and broadband speed is sufficiently high. Staying in the middle of it all is the emerging business model.
Also see in ftm Knowledge
Media Business Models Emerging
After a rough transition media business models are emerging. Challenges remain. There are Web models, mobile models, free models, pay models and a few newer models. It makes for exciting times. This ftm Knowledge file examines emerging business models and the speed-of-light changes. 137 pages PDF (January 2013)
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The Millennials – new
In the media sphere nothing is more important than knowing the audience. Once in a generation a target group evolves to catch the attention of publishers and broadcasters, advertisers and media buyers, social critics and politicians. The Millennials, also known as Generation Y and digital natives, are it, with unique characteristics and behaviors. They have already reshaped everything we do. 35 pages, PDF (December 2016)
State Aid - Media Rules
National authorities have at their disposal a variety of economic measures to stimulate, develop and improve competitive market sectors. Sometimes they miss the big picture or have special circumstances. Within the European Union an executive branch of the European Commission stands ready to clarify the rules of each and every game. State Aid rules are developing as the playing field gets bigger. 35 pages, PDF (September 2016)
Social Media Matures (...believe it or not...)
Hundreds of millions use social media, billions even. It has spawned revolutions, excited investors and confounded traditional media. With all that attention a business model remains unclear or it's simply so different many can't see it. What is clear is that there's no turning back. 114 pages, PDF (July 2016)
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