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 News From You
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Week ending February 16, 2013
On this World Radio Day, the Association of European Radios (AER), representing more than 4500 commercially funded radios from all across Europe, would like to recall that radio was the first medium to connect people; and is therefore the world’s first social medium!
Radio is everywhere, mobile, simple-to use, interactive and free-to-air.
Stefan Möller, AER President, hence underlines: “In a world where information and media streams hit you here, there and everywhere: what is the place for radio media? Where does its strength lie?” Quoting Julian Treasure from the Sound Agency, Mr. Möller recalls: “Radio is your trusted guide!” Indeed, “the strength of radio lies in the well planned and produced mixture of talk, stories, entertainment, news, music and surprises. In today’s online world it is so easy to get lost and be misled: Radio is your trusted guide!”
Radio is the most accessible medium. On-air broadcasting radios reach massive audience on a daily basis in all EU Member States: approximately 80% of the EU population on average listens to radio for at least 2 or 3 hours a day, as shown by national audience measurement. Radio listeners thereby access programming they enjoy, and useful information.
Radio is the most trusted medium: as yet again shown in the last Standard Eurobarometer Survey of Autumn 2011 (EB76). The overwhelming majority of commercially funded radios are non-politically affiliated, and have the freedoms to deliver editorial information, to express opinions and to provide a platform for the public expression of the opinions of their listeners, at a local, regional and, sometimes, national level.
Radio, and indeed commercially funded radio, plays a fundamental role in today’s society: it is entrusted with many public interest obligations, and it is an essential actor of cultural diversity, media pluralism, access to creativity, disaster relief and social inclusion. These services are made available on commercial radio thanks to advertising, which funds almost 100% of the commercial radio activities.
On the occasion of World Radio Day, ITU Secretary-General Hamadoun I. Touré reaffirmed the Union’s commitment to increasing access to broadcast radio, the ubiquitous and widely disseminated communication technology that keeps people connected around the world. “The convergence of telecommunications, broadcasting and computing has revolutionized radio as a medium of communication,” Dr Touré said. “ITU continues to develop the standards that make technological advances in digital radio platforms available globally.”
The Director of ITU’s Radiocommunication Bureau François Rancy pointed to the widespread use of streaming audio, podcasts, online radio and social media on mobile devices and said, “In today’s connected world, radio continues to provide an invaluable means of reaching out to the world. The digitization of radio has increased user-interaction and the sense of user engagement with this media, which increasingly uses multiple platforms.”
13 February marks the day UN Radio was founded in 1946. Today, UN Radio continues to reach millions of people around the world, with daily broadcasts in the six official languages of the United Nations plus Portuguese and Kiswahili. Through partner stations around the globe, via the Internet and through new media, UN Radio highlights the efforts, achievements and challenges of the United Nations in dealing with pressing global issues, such as, sustainable development, peace and security, human rights, humanitarian affairs, and women’s equality and empowerment.
In 2012, World Radio Day was proclaimed by UNESCO, following a request from the Academia Española de la Radio of Spain, to celebrate radio broadcast, improve international cooperation among radio broadcasters and encourage decision-makers to create and provide access to information through radio, including community radios. The occasion draws attention to the unique value of radio, which remains the medium to reach the widest audience and is currently taking up new technological forms and devices.
The ITU body dealing with the broadcasting service, ITU-R Study Group 6, focuses on worldwide broadcasting roaming and accessibility to these services – which include vision, sound, multimedia and data services intended for delivery to the general public – and plays a leading role in the advances being made in these technologies.
EBU Members will be at the forefront of international World Radio Day celebrations, due to take place on February 13, proclaimed by UNESCO in 2011 and endorsed by the United Nations General Assembly in September 2012
EURORADIO, operated by the EBU, is organizing activities with its Members to join the global campaign, and share radio content between public broadcasters. The EBU is part of the International Committee for the World Radio Day.
EBU Media Director Annika Nyberg Frankenhaeuser says the intention is to use the day to enhance networking, build bridges and share radio programming between Members.
"Radio remains a strong medium and is adapting bravely to the new digital world," said Ms Nyberg Frankenhaeuser. "Radio is easily consumed, is at its best when it is live, and remains the fastest way to instantly reach the masses globally.”
She added: “The access and interaction on radio allows for freedom of expression which remains the cornerstone of public service broadcasting.”
EURORADIO has encouraged its Members to incorporate World Radio Day into their programme schedules, create dedicated music programmes around the event, send well-wishes to other broadcasters in Europe and set up interviews with decision makers on the importance of radio.
Fittingly, the EBU Digital Radio Summit on the future of radio will take place in Geneva on the same day. During the Summit, a new EBU Recommendation on Digital Radio Distribution in Europe will be presented.
A SOUND FUTURE FOR RADIO
The EBU is working hard to facilitate the transition to digital radio. With today’s media convergence, audiences also expect to be able to listen to radio on mobile devices. The Euro-Chip concept is a simple answer to make this possible. The EBU has launched a campaign on Euro-Chip that will ensure access to free-to-air broadcasts both on analogue and digital as a minimum requirement on all devices.
VPRT - Radio leistet unverzichtbaren Beitrag zur regionalen Medienvielfalt - February 11 2013
from Gesa Klebe/VPRT
Radio steht weltweit für regionale Medienvielfalt, Informationsfreiheit und Massenreichweiten. Die UNESCO hat den 13. Februar zum jährlichen Welt Radio Tag erklärt, um diese Bedeutung des Radios zu unterstreichen. Sie will damit die Staaten dazu anhalten, den Zugang zu Informationen über das Radio sicherzustellen und die internationale Zusammenarbeit des Radios zu fördern.
Auch die Deutschen nutzen das Radio so intensiv wie kein anderes Medium: 80 % von Ihnen hören täglich Radio, durchschnittlich rund vier Stunden am Tag. Damit ist der Radiokonsum der Deutschen auch im internationalen Vergleich führend.
Klaus Schunk, stellvertretender Vorstandsvorsitzender des VPRT und Vorsitzender des Fachbereichs Radio und Audiodienste, sagte: „Die privaten Radios leisten in Deutschland einen maßgeblichen Beitrag zur regionalen Medienvielfalt und Information ihrer Hörer. Sie tragen damit wesentlich zur Meinungs- und Informationsfreiheit bei. Deshalb begrüßen die privaten Radiosender das Anliegen der UNESCO, die Bedeutung des Radios besonders herauszustellen.“ Der VPRT hatte Ende letzten Jahres eine Studie des Markt- und Meinungsforschungsinstituts House of Research vorgelegt, die den hohen Anteil von Regionalberichterstattung in den privaten Radios in Deutschland dokumentiert hatte.
Schunk erläuterte vor diesem Hintergrund: „Die privaten Radios sind mit ihren vielfältigen Angeboten für Ihre Hörer ein wichtiger Teil ihrer Lebenswelt und ihres Alltags. Sie informieren, unterhalten und stiften regionale und lokale Identität. Sie tun dies über alle, auch neuen, Verbreitungswege hinweg. Wir können dieses Potenzial nur entfalten, wenn die Rahmenbedingungen dafür auch stimmen. Wir fordern dafür eine medienpolitische Agenda auch für das Radio. Sie muss die Besonderheiten des Radios berücksichtigen und fördern.“ Auf diese Agenda gehörten die Wettbewerbsfähigkeit der Privaten im Werbemarkt ebenso wie zum Beispiel ihr Zugang zu Verbreitungswegen, Fragen technologischer Übertragungsstandards und weitere radiospezifische Themen.
Über den europäischen Verband der Privatradios, AER, setzt sich der VPRT zusammen mit den übrigen internationalen Radiomitgliedern auch für eine mediengerechte Regulierung des Radios in allen EU-Mitgliedstaaten ein.
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