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ftm Radio Page - July 8, 2011

Battle lines drawn in music quota war
To the barricades

Music quotas for radio broadcasters have long been a contentious issue. Rules in several countries impose national language quotas, a certain percentage of music content controlled to support culture and, in fact, national music industries. All sides have an argument.

In France “the music stations are on the verge of nervous breakdowns,” reported Le Monde (July 4).  Broadcasters fear regulator Conseil supérieur de l'audiovisuel (CSA) is on the side of the music business seeking even tougher music quota rules. Since 1994, music stations – a specific license category – have been required to play a minimum of 40% French language music content between six o’clock in the morning and ten o’clock at night. Half must be new productions or new artists. Sometimes they cheat but mostly toe the line. 

The music industry – not limited to the French – want more new tunes exposed on the various music stations. Broadcasters would like to control their own fate. Lady Gaga does not sing in French, yet.

A coalition of French music business organizations - Tous pour la musique - gave the CSA a study showing that only 713 new French productions or artists were played on French music channels in 2010. Of that, 90% of the airplay went to 15 tunes.  “Stop the concentration in music radio,” said the music industry group.

Broadcasters countered that the study was deeply flawed, surveying only 30 of the 830 French music radio stations. “Editorial freedom is being attacked,” said NRJ Deputy Director Maryam Salehi.

The CSA will meet on the subject again July 13th, the next day being the French national holiday Bastille Day. (JMH)

Despite the internet, radio not dead
On the contrary…

Radio listening in Germany is “stable” according to top line audience figures released by AG.MA (Arbeitsgemeinschaft Media-Analyse) (July 5). In fact, young Germans are listening a bit more.

The average daily time spent listening is unchanged at 3 hours and 19 minutes, compared with the previous survey. Radio reaches 79.3% of the German population, also unchanged. Up slightly – but notably – is time spent listening by young people. Germans 10 to 29 years are listening 2 hours and 23 minutes each day, 2 minutes more.

The report shows “the enormous stability of usage,” said AG:MA radio chairman Dieter Müller in a statement. “Traditional media usage going down because of the internet has been the expectation. On the contrary, radio has not.” (See more on media in Germany here)

In recent years the AG.MA radio survey has undergone several methodology changes making longitudinal analysis impossible. The AG.MA Radio II data – essentially spring quarter 2011 – will be comparable with the previous AG.MA Radio I survey – essentially winter 2010/2011). The full dataset will be released July 12th. (JMH)


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