followthemedia.com - a knowledge base for media professionals
Brands and branding

Tribute Paid To Voices

Evolution strengthens the being, say the scientists. As science and technology brought about rapid shift from analogue to digital media, the human voice carries information beyond words. It’s really quite natural.

NagraThe United Nations set aside February 13th  as World Radio Day to note broadcasters contribution to the media sphere. The first official celebration was in 2012, initiated by the United Nations Education, Scientific and Culture Organization (UNESCO). And so dozens of organizations worldwide have given a moment of their time.

Radio is the oldest of the electronic media and has fared well in the internet age. While social media gets all the attention, radio broadcasting reaches far more people daily. Popular trust in radio broadcasting continues strong while failing in other media.

“In remote parts of the world, mostly in Africa and Asia, people rely on radio for their news and entertainment,” said Gulf News Broadcasting journalist Nawied Jabarkhyl (February 13). “Radio’s much easier, it’s on the go. People in the UAE mostly listen to it in their cars. I think, generally, people like to have the radio on in the background.”

“In a world where information and media streams hit you here, there and everywhere: what is the place for radio media? “ posed Association of European Radio (AER) president Stefan Möller. “The strength of radio lies in the well planned and produced mixture of talk, stories, entertainment, news, music and surprises. In today’s online world it is so easy to get lost and be misled: Radio is your trusted guide!” AER is the umbrella support group for European commercial radio broadcasters. (See AER statement here)

Many spokespeople repeated guiding words about an inherent digital benefit. “In today’s connected world, radio continues to provide an invaluable means of reaching out to the world,” said International Telecommunications Union (ITU) Radiocommunications Bureau director François Rancy. “The digitization of radio has increased user-interaction and the sense of user engagement with this media, which increasingly uses multiple platforms.” (See ITU statement here)

Digitization means many things to many people. For the European Broadcasting Union (EBU), support group for public broadcasters, World Radio Day is an opportunity to promote its vision of digital radio. “Radio remains a strong medium and is adapting bravely to the new digital world,” said EBU Media Director Annika Nyberg Frankenhaeuser. “The access and interaction on radio allows for freedom of expression which remains the cornerstone of public service broadcasting.” (See EBU statement here) The EBU devoted a week to radio broadcasting with a special day for digital radio coinciding with World Radio Day. The organization recently did away with its radio department, which had been fundamental to its membership.

Radio broadcasters “inform, entertain and strengthen regional and local identities,” noted German private broadcasters association VPRT. “They do this in every way, including across new distribution channels.” (See VPRT statement here – in German) Improving media policy in Germany, they added, would be helpful.

While UNESCO headquarters in Paris was the locus of World Radio Day observations several stand-out events elsewhere attracted attention. At London’s Institute of Contemporary Art an online radio channel was produced by the Children’s Radio Foundation with voices of African children and BBC radio hosts. Spain’s Association of University Radio produced a special day-long broadcast. Swiss broadcasters noted the recent passing of Stefan Kudelski, inventor of the Nagra portable audio recorder that allowed radio reporters to capture sound in the field.

Less uplifting was the plight of radio journalists, noted Reporters sans Frontieres (RSF). “At a time when video and new media get more and more attention, World Radio Day is an occasion to recall that traditional media still play a key role in providing news and information to people in many parts of the world, especially rural and remote areas,” said RSF Secretary General Christophe Deloire in a statement (February 13), noting that 28 radio journalists are currently held in prisons and 18 have been murdered since January 2012. “Radio reporters are often exposed to great danger and sometimes risk their freedom or their life. We pay tribute to their courage and dedication.”


See also in ftm Knowledge

Europe's Radio - Western Europe

Opportunity meets tradition in Western Europe's radio broadcasting. Change has come fast and yet oh, so slowly. This ftm Knowledge file contains material and resources on public and private radio broadcasting in Austria, Belgium, France, Germany, Liechtenstein, Netherlands and Switzerland. 244 pages. Resources. PDF (September 2013)

Order here

Europe’s Radio – Eastern Europe

Eastern Europe’s radio writes new rules. In fact, most everything about radio in this region is new... and changes often. The ftm Knowledge file reports on Belarus, Bulgaria, Czech Republic, Hungary, Moldova, Poland, Romania, Russia, Slovakia and Ukraine. 159 pages PDF (April 2013)

Order here

Europe’s Radio – Northern Europe

Northern Europe’s radio has a very digital sound. And change is in the air. Economic challenges abound for both public and commercial broadcasters. The ftm Knowledge file reports on Denmark, Estonia, Finland, Iceland, Ireland, Latvia, Lithuania, Norway, Sweden and the UK. 144 pages PDF includes Resources (November 2012)

Order here

Europe's Radio - Southern Europe

Radio broadcasting in southern Europe ranges from highly developed to developing highly. Italian, Spanish and Portuguese radio is unique, creative and very popular. Radio in Croatia, Serbia and Greece has had ups and downs. The ftm Knowledge file includes Resources. 74 pages PDF (May 2012)

Order here

The Six Radio Brands

Radio brand styles and strategies described with illustrations from current radio practice; general interest to formats, personalities to worldwide brands. 100 pages PDF

Order


related ftm articles

Death Of Radio Greatly Exaggerated
I’m a radio fan. I’ve always been one. Part of it is the medium’s playfulness and the magic of voices. There have been times, though, when I’ve worried that radio might be doomed.


advertisement

ftm Knowledge

Media in Spain - Diverse and Challenged – new

Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

Order here

The Campaign Is On - Elections and Media

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

Order here

Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

Order here

More ftm Knowledge files here

Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!

copyright ©2004-2014 ftm partners, unless otherwise noted Contact UsSponsor ftm