- a knowledge base for media professionals
ftm 2013 Greatest Hits
Search / Email Story / Print Page /

The ftm 2013 Greatest Hits

#1 - The Television Business Will Never Be The Same
free beer The marketing geniuses in every field have worshiped at the premium offer temple for as long as sellers have been selling. Customers are told that for just a tiny bit more a whole new world of fun can be theirs. Itís popular because it works. Loss-leaders work, too.




#2 - Google Puts Shoe On Other Foot
shoe on foot hat Adaptability is by far the most important quality for successful digital strategy. Enormous effort is required as those wishing to reach and be reached search for competitive advantage. It is no longer sufficient to produce for listeners, viewers and readers content that compels, entertains and informs. As media operators embrace all the digital technologies necessary to thrill users and enable revenue streams they are finding legal certainties no longer certain at all.

#3 - The Audience Has Spoken: The Business Model Shudders
House of Cards There are some who believe online media is a bubble about to burst, a house of cards so to speak. With the advertising model under constant repair, paywalls and subscriptions seem the most reliable revenue streams. Media consumers are evermore enticed by unique content so long as the price doesnít wreck the household budget and broadband speed is sufficiently high. Staying in the middle of it all is the emerging business model.

#4 - Paywalls The Springboard To Democracy
dive As newspaper publishers met this past week in Thailand for their annual World Newspaper Congress business models were again front and center. Declining paid circulation and advertising revenues continue to plague the printed medium, except in Asia, giving attention at its fullest to the hard battle for online success. Publishers have embraced paywalls almost universally.



#5 - Media Muzzled By National Security Concerns And Other Embarrassment
lost the plot Governments have been resplendent in their commitments to press and media freedom. Dimming that light are national security issues, particularly embarrassing leaks. Balancing both can be difficult. And it can happen anywhere.





#6 - A Mission In Search Of Purpose
Pussy Riot Like the weather, everybody talks about change. Media organizations are particularly susceptible to the idea. It makes for great meetings. After that, reality is very stormy.




#7 - Could Television Go The Way Of Newspapers?
reality Television is in big trouble. Media buyers under the internetís spell are pushing ad rates lower. At the same time new digital choices cannibalize audience and revenue streams. The result is painful and may send free to air TV the way of newspapers.




#8 - Paywall Champions And Skeptics At Crossroads
at the crossroads Every new path bares exploration in the search for that digital dividend. The straight and narrow gives way to the winding and worrisome. No ideas are bad but some can go terribly wrong. Sifting through the good, the bad and, yes, the ugly, of online revenue models keeps the conference venues filled.




#9 - Major Media Ignores The Obvious Until It Hurts
head in sand Where sharp divides on cultural issues exist passions are easily ignited by the smallest acts. Sometimes it's the air of springtime. Sometimes it's the fear of another Spring. Whatever is in the air, people hear about it. It's a fact that can't be controlled.




#10 - Copyright Law: Think Small And Thin
think small If the digital age needs dramatically different copyright law, the wait keeps getting longer. Legislatures looking to the past to chart the future choose vague language so everybody stays happy or, at least, quiet. And itís the small things that get in the way.




See also...

ftm Greatest Hits 2012

ftm Greatest Hits 2011

ftm Greatest Hits 2010

ftm Greatest Hits 2009


ftm Knowledge

Media in Spain - Diverse and Challenged – new

Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

Order here

The Campaign Is On - Elections and Media

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

Order here

Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

Order here

More ftm Knowledge files here

Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!

copyright ©2004-2013 ftm partners, unless otherwise noted Contact UsSponsor ftm