Breaking News! The Plan Has Changed - February 14, 2018
It is always best, we have learned, to take with a grain of salt any “breaking news” headline. OK, a barrel of salt. Maybe a boat-load of salt. We must temper the excitement no matter how, well, exciting.

Ballast Overboard, TV Broadcasters Seek Ad Lift
Ad spending growth rates have long correlated with GDP growth rates, a lagging variable say the economists. Through the last decade TV ad spending led GDP growth, partly on the collapse of print advertising. That bubble has lost its lift. The worrying possibility of a disconnect appears to be another digital dividend.

Media Investment And The Big Squeeze - January 16, 2017
Getting money from the web is no longer about simply selling ads. There’s branded content, merchandising, talent management, all kinds of goodies. Multiple revenue streams excite investors, traditional ad money so last century. The quest for scale, however, is eternal.

Breathing A Lost Art When Media Investment Goes Hostile - September 13, 2016
The air between traditional and new media is both rousing and scary. One is powered by legacy, the other by change. These are strong instincts, in their own right. Different languages are spoken, time measured by the clock or the deal. Asset value descends from the great void rather than shelf life.

The Lessons From Retail And Never Resting In The Shade - April 18, 2016
The digital age has changed everything; trite, now, but still true. Broadcasting and publishing are so last century, when engaging each individual customer was considered déclassé. The media sphere is now strictly retail; apps as aisles, clicks and swipes the points-of-purchase. Stars are now showcases, changing regularly, and headlines point to the check-out line. It’s a different business every day.

Investors Cut The Cord On Traditional TV - August 10, 2015
With short attention spans and an anxious nature investors don’t need a lot of input for buy-sell decisions. The digital era has given them many tools. And they certainly like betting on change. They only need be right 51% of the time so the slightest nudge sets them off.

Always Another Game To Play - May 3, 2015
Reordering the media world is taking a pace, if not dimension, only a few saw coming. Opportunity is created in all this disruption, certainly for the few most nimble or most lucky. Unease is palpable among those trying to make ends meet or trying to meet the end. The spotlight follows the most important actors, at least until the curtain falls.

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Media in Italy

The Italian media market is totally unique and very competitive. Italian consumers are quickly embracing new media and the advertising community is quickly changing. And hovering close is Italy's richest person - Silvio Berlusconi. 75 pages, includes Resources, PDF (January 2010)

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