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Hot Topic - Media and Sports

Voices And Languages Connect People And Values - February 16, 2018
The UNESCO World Radio Day was marked almost everywhere this past week. By celebratory coincidence it arrived on Mardi Gras or Fat Tuesday, in English, after which the observant commence Lenten fasting. The special theme for World Radio Day 2018 activities was radio and sport, coinciding with the PyeongChang Winter Olympic Games.

New Faces To Attract Crowds, TV Money To Follow - January 30, 2017
The new sport for broadcasters is spending; often borrowed, always huge. More is being spent, largely on content, sometimes technical tricks, by rich newcomers not around a decade ago and legacy rivals hoping to be around a decade from now. There will be winners and losers but fewer teams.

Investing In Nostalgia Or Sharing The Wealth - November 7, 2016
In business - as well as everything else - all things eventually come to an end. This is not doom and gloom. A favorite brand or product disappearing might well-up sadness and tears but, voila!, there is always something else to replace it. Generations change and bring with them different ways, sometimes better and sometimes just, well, different.

Nostalgia For Sweetness And The Bite Of Reality - June 20, 2016
In the great department store of life, television shows all the pretty things along with, sometimes, garden tools and the dirt they go into. Viewers are attracted to the full range. Sports, of course, is the candy aisle, where television excels. “Life is like a box of chocolates,” said widely quoted world philosopher Forrest Gump. “You never know what you’re gonna get.”

Peanuts For Traditional TV, Salad Days For Pay-TV - July 27, 2015
Traditional television broadcasters have been backed into a painful corner. Video on demand services of the subscription kind are steadily raiding viewers who will pay for top flight drama and comedy series. Big name live sports is increasingly the domaine of pay-TV operators. Free-to-air broadcasters find the left-overs less than tasty.

TV Sports Defies Gravity, Heat And Friction - March 2, 2015
The transcendent advantage of live events, and competition for them, has the complete and full attention of television broadcasters. This means, for most broadcasters, sports. Acquiring rights to the biggest events is evermore costly as is the expense of maximising every produced second. The thrill of the unexpected, surprising and even shocking attract huge audiences to live sports, perhaps more than victories and defeats. It is a television broadcaster's major prize.

No Efficiencies Found In Sports Broadcasting, Only A Deep Hole - July 3, 2014
European public broadcasters once held a distinct advantage in sports broadcasting, largely from generous staffing and advantageous sports rights contracts. Those days are fading fast. Pay-TV operators and telecoms have roared into sports broadcasting with buckets of money.

See also in ftm Knowledge

The Games People Watch

Media and sports are a powerful combination. Together they capture huge audiences and considerable money. This ftm Knowledge file looks at the competition from football rights battles and cycling coverage with new media to the Olympic Games. 82 pages PDF (October 2012)

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ftm Resources

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    Media in Spain - Diverse and Challenged – new

    Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

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    The Campaign Is On - Elections and Media

    Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

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    Fake News, Hate Speech and Propaganda

    The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

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