followthemedia.com - a knowledge base for media professionals
Lingua Franca
Search / Email Story / Print Page /

Voices And Languages Connect People And Values

The UNESCO World Radio Day was marked almost everywhere this past week. By celebratory coincidence it arrived on Mardi Gras or Fat Tuesday, in English, after which the observant commence Lenten fasting. The special theme for World Radio Day 2018 activities was radio and sport, coinciding with the PyeongChang Winter Olympic Games.

dial it in“In an era of dramatic advances in communications, radio retains its power to entertain, educate, inform and inspire,” said UN Secretary-General António Guterres in the official statement. “This year, with the Winter Olympics now under way, we also recognize the many ways in which sports broadcasting brings people together around excitement and achievement. Let us celebrate both radio and sports as ways of helping people achieve their full potential.”

Radio “is also a means to convey the values of fair play, teamwork and equality in sport,” added UNESCO Director-General Audrey Azoulay. Quoting a 2015 UNESCO monitoring study, Mme Azoulay noted “only 4% of sports media content is dedicated to women’s sport and only 12% of sports news is presented by women. UNESCO is working to improve the coverage of women’s sports, to combat gender discrimination on the airwaves and to promote equal opportunities in sports media. The task is immense.”

Broadcaster associations, in statements about World Radio Day, accentuated the positive. “Wherever you are, radio makes sure you can be there with and for your team in a unique spoken style, translating the excitement and fever surrounding the event,” said the Association of European Radio (AER). “All of this, for free.” The AER also complained, delicately, about “access to stadiums… for radio journalists.” (See AER statement here)

"Radio connects people and fans alike,” noted German private broadcaster association VPRT radio and audio chairperson Klaus Schunk in a statement. “Radio is an important source of information for the population, not just in major sporting events such as the Olympic Games. Especially with its (coverage) of regional sports in the regions, radio (adds to) regional identity and is loved by its listeners.” (See VPRT statement here - in German)

Spanish broadcasters lay claim to World Radio Day’s creation. Spanish Radio Academy (Academia Española de la Radio) president Jorge Álvarez in 2010 proposed creating an event commemorating radio broadcasting to UNESCO Director General Kōichirō Matsuura. It has been a fixture in the UN calendar since 2011.

Keeping with the World Radio Day theme Spanish national network Cadena SER (Prisa Radio) presented sports highlights. Along with sister channels Los 40 Principales and Cadena Dial the company-wide campaign Sin Respeto No Hay Juego (No Respect No Game) highlighting “toxic behaviors” during football matches initiated earlier this year was reprised. Dedicated sports talk-shows reflected on violent episodes and discrimination involving fans and team members.

Broadcasters around the world also noted World Radio Day with its radio and sports theme, some better than others. Internews news programming advisor Charles Haskins speaking at a World Radio Day event held at the University of Juba, South Sudan summed up the spirit of the day. “Sports has a language for togetherness, it doesn’t have a tribe but it has one team from different cultures, this means sports can be strong tool for bringing different communities together to live in peace.”

In the United States, which no longer recognizes UNESCO, Boston all-sports radio station WEEI halted live broadcasts for a day (February 16) as on-air staff received “sensitivity training” following a xenophobic “joke.” A San Francisco all-sports station fired a show host earlier in the week for a misogynistic comment about an Olympic athlete.


See also in ftm Hot Topics...


ftm resources


related ftm content:

Real People, When Itís Warm Or Cold, Share With Their Voices
With every word and thought in every language now streamlined - and streamed - for specific audience targets it is good to appreciate the resilience of electronic media. Broad reach may not satisfy media buyers but thereís a feel to it. Digital media may well be effective and efficient but itís undeniably cold. Sands are shifting; they always do.

Tribute Paid To Voices
Evolution strengthens the being, say the scientists. As science and technology brought about rapid shift from analogue to digital media, the human voice carries information beyond words. Itís really quite natural.

Sports Should Be Done By People Who Can Do It
There is a vast difference between radio and television sports coverage. Some would say television gets all the pictures while radio gets all the talent. Sports on the radio will always be interesting to listeners and sponsors. What to do when the stadiums are quiet is a worry for another day.


advertisement

Media in Spain - Diverse and Challenged – new

Media in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018

Order here

The Campaign Is On - Elections and Media

Elections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017)

Order here

Fake News, Hate Speech and Propaganda

The institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017)

Order here

More ftm Knowledge files here

Become an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE!

copyright ©2004-2018 ftm partners, unless otherwise noted Contact UsSponsor ftm