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Week ending June 11, 2011

WAN-IFRA - Ukraine to Host Global Meetings of World's Press in 2012 - June 9, 2011
from Larry Kilman/WAN-IFRA

Kiev, Ukraine, was chosen Thursday (9 June) to host the 2012 World Newspaper Congress, World Editors Forum and Info Services Expo, the global meetings of the world's press.

The decision to hold the events from 2 to 5 September 2012 was made by the Executive Committee of the World Association of Newspapers and News Publishers (WAN-IFRA), meeting in Zürich, Switzerland. The meetings will follow Ukraine's hosting of the 2012 Euro Cup football championship earlier in 2012.

The Congress and Editors Forum will be hosted by the Ukrainian Association of Press Publishers and the Independent Regional Press Publishers of Ukraine.

This year's meetings will be held in Vienna, Austria, from 12 to 15 October next. More than 1,200 newspaper publishers, CEOs, Editors-in-chief, Managing Directors and other senior newspaper executives are expected to attend; for full details please consult http://www.worldnewspaperweek.org

The decision to hold the 64th World Newspaper Congress, 19th World Editors Forum and Info Services Expo 2012 in Kiev comes as the Ukrainian press operates in conditions that are evident in many post-Soviet countries: support for press freedom but weak protections that allow for recurrent violations.

"We are delighted that Kiev will host our 2012 meetings," said Christoph Riess, CEO of WAN-IFRA. "The city provides an outstanding venue with many attractions, and also offers us the opportunity to aid media development and work with our colleagues in Europe's second largest country.

"The Ukrainian press still faces conditions that makes independent reporting difficult and sometimes dangerous," he said. "We hope the presence in Kiev of hundreds of editors and publishers from around the world will help improve the media situation by focusing attention on the issues and through professional exchanges that are central to our meetings."

Borys Lozhkin, President of Ukrainian Media Holding, and Vice President of the Ukrainian Association of Press Publishers, said: "Ukraine has only 20 years of independence from the former Soviet Union, and is still developing its level of professional journalism and the right to freedom of the press. Media development in Ukraine still needs more interaction between Ukrainian journalists and editors with media professionals from all over the world. The World Newspaper Congress and World Editors Forum will foster not only the pace of this process itself, but also will influence state officials who are considering the role of free press in Ukraine in the legislative framework."

RAJAR INTRODUCES NEW DIGITAL TECHNOLOGY TO RADIO LISTENING MEASUREMENT SURVEY - June 6, 2011
from Penelope James for RAJAR

RAJAR Ltd (Radio Joint Audience Research) is to introduce new digital technology to its audience measurement tools. A new online radio listening diary and a new digital personal interviewing aide, CAPI (Computer Assisted Personal Interviewing), are to be incorporated into RAJAR’s current comprehensive survey collection methods.

The digital collection of data, to be rolled out from July 2011 (Q3, 2011), is being introduced as radio engagement evolves across an increasing number of platforms including the internet and mobile phones, and in response to the wider availability and everyday use of online.

The move will enable RAJAR to offer improved demographic representation, with the complementary benefit of the online diary adding wider appeal to people who may be less responsive to the existing format. It will also enhance the capture of listening data across all platforms be it analogue, internet, DTV or DAB. The online survey will mirror the paper survey in content, allowing all data to be integrated for reporting.

The new online diary, initially only available via PCs, is expected to be adapted in time to mobile devices such as Tablets and Smart Phones, and it is anticipated these innovations will further increase both take-up and efficiency of data collection.

In addition, CAPI, the computer assisted personal interviewing system, is being introduced across the entire RAJAR survey to help facilitate this launch. All demographic data recorded at the point of recruitment is now to be collected in real-time via CAPI, which improves data collection efficiency and allows fast and simple online registration that will enhance participation.

Jerry Hill, chief executive officer of RAJAR said: “As the radio industry evolves, RAJAR is keeping step by developing new and innovative services for our clients and consumers. The use of digital technology has become so prevalent across all demographics that we are now able to make these changes. Adding to our tool box to provide enhanced information is not only progressive for the industry, but also beneficial in offering something easy and compelling for the consumers who provide our data.”

Tim Davie, director of BBC Audio and Music, added: “We welcome RAJAR's moves to further strengthen its research through digital technology. We hope the additional research will allow us even better insights into listeners' habits."

Andrew Harrison, chief executive of RadioCentre, commented: “The accurate recording of listening figures is crucial to commercial radio, which relies on this to help generate its revenue, so these improvements are a welcome addition to RAJAR’s robust survey.”

The prototype of the online diary was built by YouGov, RAJAR’s development partner. In order to facilitate a scaled deployment of the new online diary RAJAR has extended the contracts of its research contractors, Ipsos MORI and RSMB, into 2014. The new digital tools were developed under the management of a cross-industry steering committee appointed by the RAJAR Board, with representatives from RAJAR, BBC and Commercial Radio.