|
 News From You
We receive dozens of news tips and press releases each week from ftm contributors. We want MORE. And we want to share the raw information as quickly as possible. NEWS FROM YOU is the forum for adding what you know to what we know. Share what you know...or what your hear. We will apply the light-touch of the editors axe for clarity. We will also accept NEWS FROM YOU in English, French, German, Spanish, Italian, Dutch and Portuguese...without translation. (We do insist on being able to understand what you contribute.) You also must clearly indicate that your contribution is for publication in NEWS FROM YOU.
Please note: we cannot use PDF files, only text and .doc files.
Send us NEWS FROM YOU
Hot topics click link for more
Week ending February 13, 2016
On this World Radio Day, the Association of European Radios (AER), representing more than 4’500 commercially funded radios from all across Europe, would like to recall that radio is a great tool to connect people, as it is everywhere, free, trustworthy and you just need to press a button to start taking part in a conversation.
This incredible relationship making radio the most intimate medium is recalled by your stations today with a common message, including key figures on radio.
This incredible relationship is once again proven by the recent Radioplayer research conducted in Germany, France and the UK, released on February 10th which demonstrated that
- 82% of the car buyers would never consider a car without a radio
- 84% of the car buyers “always” or “mostly” listen to the radio on every journey
- Despite alternative audio options, 74% of all in-car listening is radio
Key connecting figures of radio:
- 80% of the EU population listens to radio for at least 2 to 3 hours a day – and mostly to local or regional programmes, as shown by national audience measurement
- Radio is Free-To-Air and Simple-To-Use
- During manmade or natural disasters, radio is the first – and possibly the only remaining – tool to inform the public
- Radio is the most trusted medium (Standard Eurobarometer Survey of Autumn 2014 (EB82))
World Radio Day on 13 February brings attention to the role of radio in managing disasters and recovery in their aftermath.
Radio is recognized as a low-cost medium, specifically suited to reach remote communities and is especially effective in reaching people affected by disasters when other means of communication are disrupted. Terrestrial radio broadcasts are effective in providing timely, relevant and practical information to people who are confused and demoralised by the impact of a crisis. Broadcast information is particularly useful in situations where physical access is difficult and aid responders may take several days or weeks to reach affected communities.
Recent natural and man-made disasters are a major cause for concern to the global community. “In times of crisis and emergency, radio can be a lifeline,” said United Nations Secretary-General Ban Ki-moon. “For people in shattered societies, or caught in catastrophe, or desperately seeking news, radio brings lifesaving information. This year, as we start carrying out the Sustainable Development Goals, let us resolve to use radio for human progress. On this World Radio Day, let us resolve to prove that radio saves lives.”
“Radiocommunication is indispensable in saving lives in the event of a natural disaster,” said ITU Secretary-General Houlin Zhao. “Collaborating and sharing experiences is critical in order to support national and regional preparedness, and ITU is deeply committed to facilitating rapid and effective response in emergencies.”
“Amidst the ruins and in the face of an emergency, the radio is often the first medium for survival,” says Irina Bokova, Director-General of UNESCO. “Its durability is an incomparable advantage, often enabling it to resist shocks and re-transmit messages of protection and prevention to as many people as possible, better and faster than other media, saving lives.”
New developments in radio technology and in the transmission and delivery of radio content, especially through mobile devices and through on-demand media platforms, further extend the means to engage disaster-affected communities. These digital innovations are increasingly important in delivering effective disaster preparedness and prevention, while reinforcing the importance of community radio services.
ITU has developed a number of standards for effective emergency radiocommunications, recognizing that direct communication via radio helps reduce the sense of isolation and helplessness experienced by crisis-affected communities. Recommendation ITU-R BT.1774-2 is the standard that relates to emergency warning systems for analogue broadcasting, which facilitates the use of satellite and terrestrial broadcast infrastructures for public warning, disaster mitigation and relief.
In addition, the 2015 ITU World Radiocommunication Conference (WRC-15) identified spectrum to facilitate mobile broadband communications for robust and reliable mission-critical emergency services in public protection and disaster relief (PPDR), such as police, fire, ambulances and disaster response teams. WRC-15 also reinforced protection to search and rescue beacons to uplink to satellites, such as the Cospas-Sarsat system, which has assisted in rescuing over 37,000 people worldwide since December 2013.
World Radio Day marks the anniversary of the first broadcast by UN Radio in 1946, when it transmitted its first call sign: “This is the United Nations calling the peoples of the world.” Ever since, UN Radio broadcasts have highlighted the principles of the United Nations to foster world peace and development. World Radio Day seeks to raise awareness about the importance of radio, facilitate access to information through radio, and enhance networking among broadcasters.
The degree to which the rise of internet-connected devices has impacted the traditional TV watching living room dynamic is revealed today by an in-depth study from the Internet Advertising Bureau UK (IAB) exposing two key myths about this traditional routine.
The Real_Living study – carried out by award winning research agency, Sparkler – involved nearly 1,050 people measured by a mixture of surveys, passive filming, on-device tracking, daily diaries and biometric data (via skin sensors to measure Electrical-Dermo Activity, aka engagement). The study also includes data from the National Grid and British Gas.
Myth 1: TV is the dominant living room screen and entertainment the dominant activity
Only 50% of UK online adults now say the TV set is the focal point of their living room, whilst 70% report they ordinarily use a connected device whilst watching TV – this rises to 87% of 16-34s. Multi device activity peaks between 6-9pm.
During TV programmes, over one third (34%) check emails, 31% Instant Message or text and 25% shop online.
The biometric data revealed that about 60% of the time a person is most highly engaged during an evening TV session is in non-TV related activity, such as using a digital device or talking to someone.
“Second screening is ingrained to such a degree that all screens are now equal, there’s no hierarchy, only fragmentation of attention – actually switch-screening is a much more accurate term,” says Tim Elkington, the IAB’s Chief Strategy Officer. “Furthermore, entertainment is only a small part of the living room media activity. It’s now a multifunctional space where people jump between individual and group activities, be it shopping, social media, emails, work or messaging.”
Myth 2: TV programmes and ad breaks determine behaviour
The study revealed the traditional assumption that people cram non-TV related behaviour into the ad breaks is no longer valid.
For example, the incidence of checking emails is consistent during TV programmes and ad breaks (both 34%) whilst texting or Instant Messaging is only 1% higher during the ad break than the programme. The device tracking showed, overall, there was actually more online activity per minute during a programme than an ad break.
Furthermore, the declining “kettle power surge” during ad breaks in peak TV occasions over the last 25 years provides more evidence of the change in the traditional rhythm of the living room. During the biggest TV event in 1990 – England’s World Cup semi-final against West Germany – National Grid data compiled by British Gas shows a power surge equivalent to 1.12 million kettles boiling at the same time immediately after the match. In 2014’s biggest TV event – England’s World Cup match against Uruguay – the power surge was the equivalent of only 410,000 boiling kettles.
Elkington says: “Connected devices and the realities of modern life mean behaviour in the living room is no longer determined by TV programmes and ad breaks, it is determined by the natural rhythm of device usage.”
Among the various activities people do during an ad break, the one they do most often is going online via a connected device (35%) followed by talking to someone in the room (15%), leaving the room (13%) and changing the channel (8%).
E.g. among the various activities people engage in during ads, using a connected device is the one done most often (cited by 35% of respondents)
“Connected devices have changed the living room and will continue to do so, and advertisers must plan for the living room of tomorrow,” concludes Elkington. “This requires a rethink about how to command attention in the living room because the opportunity to do so is far more limited, fragmented and competitive than ever before.”
Previous News From You
News From You: Week ending February 6, 2016
News From You: Week ending January 30, 2016
News From You: Week ending January 23, 2016
News From You: Week ending January 16, 2016
News From You: Week ending January 9, 2016
News From You: Week ending January 2, 2016
|