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Week ending October 25, 2008

Thomson Reuters - BIG SCREEN ADVERTISING COMES TO EUROPE’S FINANCIAL HUB - October 22, 2008
from Sophie Brendel/ThomsonReuters

Introducing innovative cross-media advertising opportunities across the Thomson Reuters Sign, Reuters websites and mobile in the UK.

Thomson Reuters, the global news and information company, today announced new advertising opportunities for marketers, advertisers and agencies on the Thomson Reuters Sign, located outside its London operations at the heart of Canary Wharf.

For the first time, Thomson Reuters will run commercial advertisements on its large-scale digital display screen in Canary Wharf. Located within the thriving business district, and targeting an influential and affluent professional audience, the Thomson Reuters Sign features the latest top news stories, business, technology, entertainment, sport and weather reports, and is viewed by over 500,000* visitors each week. It is the only above-ground digital sign of its kind located within Canary Wharf, and provides advertisers and marketers with unique reach and the latest interactive advertising medium for their brands.

Leveraging existing expertise in working with blue-chip advertising clients and top advertising agencies around the world, Thomson Reuters will manage all sales and develop innovative, targeted cross-platform advertising solutions that span the digital display, and Reuters web and mobile properties. Thomson Reuters will also be working with digital outdoor screen media company City Gateway Media to jointly market airtime on the sign to outdoor media agencies.

Jamie Madill, Head of Digital Advertising Sales, UK & EMEA, Reuters Media, said: “We are delighted to be able to offer our clients this exciting new advertising opportunity. The Thomson Reuters sign enables us to offer a truly targeted, cross-media platform advertising solution for the first time – encompassing online, mobile and the sign.

“We are now able to provide even more innovative ad solutions, and the digital display offers a unique opportunity for our commercial partners to promote their brand to both the business community and the millions of visitors to Canary Wharf.”

A major advertising partner at launch includes Selftrade Investments - one of the UK’s largest execution-only stockbrokers – who are running full screen 20 second flash advertisements on the sign during October.

The Canary Wharf digital display is part of the Reuters Outdoor Digital sign network and builds on the success of the Times Square2, the combination of The NASDAQ Tower and The Thomson Reuters sign in Times Square New York (www.timessquare2.com). The Times Square2 system is the world's largest digital display system, and is seen by over 1.1 million people** every day, and leverages the team’s global expertise at delivering unique, award-winning advertising solutions.

The Times Square Thomson Reuters Sign has featured unique, effective marketing campaigns for marketers such as Nike, Honda, Lexus, IBM, Yahoo!, and AOL with creative and innovative promotions, cross media interactivity, and even live performances on the sign. The Nike campaign was recognized by Media Magazine and both the Yahoo! and IBM campaigns won gold places at the Interactive Advertising Bureaus MIXX Awards. The technology is already in place to display advertising at both Canary Wharf and Times Square – enabling a global audience reach.