 |
followthemedia.com - a knowledge base for media professionals |
|
|
ftm agenda
All Things Digital /
Big Business /
Brands /
Fit To Print /
Lingua Franca /
Media Rules and Rulers /
The Numbers / The Public Service / Reaching Out / Show Business / Sports and Media / Spots and Space / Write On |
Aggregator or Publisher: Who’s Wired and Who’s NotDigital media, if nothing else, continues to redefine itself. Something news, or slightly new, pops out everyday. Stuck with platforms of old, traditional media does not have a chance with customers fixated on novelty. To overcome this, says current wisdom, they have no choice but to join the metaverse.
More recently testing an Android version began with Apple devices in the US state of New York. Axel Springer chief executive Mathias Döpfner has long pursued the entwined strategies of digital development and the US market. The full acquisition of the Politico family of news portals by Axel Springer is considered a prime example. The company in mid-January named Michal Wodzinski as overall chief editor, a new position. He had been editor of Upday Poland. German media portal Meedia (February 18) seized on this news - and other bits - as the end of the aggregator. “The idea is simple,” writes Tobias Singer. “And the idea is good. What if, as a publisher, you had exclusive access to smartphone users with your content?” Actually, the idea of a publisher offering a news aggregator is not new. Two years ago News Corporation, principally owned by the Murdoch family, launched Knewz to “gather a diverse range of quality journalism.” In reality, it simply indexed material taken from the Wall Street, New York Post and The Sun, all published by News Corporation subsidiaries. Knewz was discontinued last July. Long have publishers had a love-hate relationship with aggregators. While they were getting their digital-bearings they loved aggregators, investing huge sums on search engine optimization (SEO) to - theoretically - push their content on indexes. Major aggregators - Google News being the best known - offered the services for no charge in return for ad placement. Users were overjoyed, publishers not so much. Those aggregators and search engines, they proclaimed, were taking their money. Being quite politically adept, publishers lobbied for laws and directives to correct this injustice. To amplify Herr Singer’s thought: imagine how much money Apple could wring out of Axel Springer? The Apple News app is already the most popular news app in the UK, noted Press Gazette (January 26), citing Ipsos Iris data from December. UK mobile internet users still have a preference for the news apps of individual publishers, BBC News clearly leading but Sky News, the Guardian and Mail Online ranking. This shows a clear difference from US mobile internet users who prefer aggregators more than individual sources. Technology companies that offer search and aggregation services have strenuously resisted paying for “content.” The reason is simple and legal. They have threaded the loops created by laws and directives by offering various indirect compensation schemes. With legal teams larger and more vicious than some unnamed armies, Big Tech exists - and thrives - within intellectual property law. Directly compensating those “creators” would turn them into publishers, therein and thereafter at the mercy of libel law. And, too, technology companies are literally and figuratively wired to their customers; traditional publishers not so much. See also... |
||||
Hot topics click link for more
Media in Spain - Diverse and Challenged – newMedia in Spain is steeped in tradition. yet challenged by diversity. Publishers hold great influence, broadcasters competing. New media has been slow to rise and business models for all are under stress. Rich in language and culture, Spain's media is reaching into the future and finding more than expected. 123 pages, PDF. January 2018 The Campaign Is On - Elections and MediaElections campaigns are big media events. Candidates and issues are presented, analyzed and criticized in broadcast and print. Media is now more of a participant in elections than ever. This ftm Knowledge file reports on news coverage, advertising, endorsements and their effect on democracy at work. 84 pages. PDF (September 2017) Fake News, Hate Speech and PropagandaThe institutional threat of fake news, hate speech and propaganda is testing the mettle of those who toil in news media. Those three related evils are not new, by any means, but taken together have put the truth and those reporting it on the back foot. Words matter. This ftm Knowledge file explores that light. 48 pages, PDF (March 2017) More ftm Knowledge files hereBecome an ftm Individual or Corporate Member to order Knowledge Files at no charge. JOIN HERE! |
| copyright ©2004-2022 ftm partners, unless otherwise noted | Contact Us • Sponsor ftm |
Upday is a news aggregator for smartphones. It a product of German publisher Axel Springer with smartphone maker Samsung. Upday is available in several European countries. Its offer is like most aggregators; basic news feed with local verticals, paywalls in abundance.