Podcasts Are a Lifestyle Feature - November 8, 2021
Marketers and others have composed and studied lifestyle segments over several decades for insights. “Experientials” were identified in the 1970s as not just a good marketing target but an important framework for brand development. Examples abound from Apple’s iPod and iPhone to Club Med and Nike’s Just Do It. Experientials associate with a certain affluent, youth-inspired and footloose lifestyle. Marketers adore them still.

Creators Avoid Pain, Form New Economy - June 7, 2021
Global disruption over the last year and a half has renewed interest in economies, not to be confused with economics. Keen observers, between breaks for Zoom conferences, are conjoining random consumer behaviors with widely available technologies through the fractured prism of value and aspiration. Cryptocurrency meets boredom, insecurity and hubris. The term creator economy has been invented to capture the imaginations of those without.

For Every Sound There Will Be A Paywall - April 28, 2021
Scanning recent radio audience estimates the suffering is clear for music stations. Disruptions in the daily routines opened a bigger hole than first expected. Streaming services and podcasts ran right through it. They have the technology, the money and customers quite willing to sample the serendipity.

Fast Moving Listener Behavior Is No Surprise - April 14, 2021
Interlocking behaviors during the coronavirus and related ravages are yet to be fully understood. This is difficult for the media sphere, where decisions were often minute-to-minute before those minutes turned to mush. The "move fast and break things” ethos worshiped by hedge fund managers and executives who follow them seems not to have a second act. Media consumers noticed and, well, moved faster.

Streaming Audio; More Of Everything, Everywhere - February 24, 2021
Every medium has a preferred technology. When the world was far different that technology was often proprietary. Indeed, as the internet democraticized information, loosely defined, every medium had to confront that significant change in platforms. For users, that shift has been rather painless. For media concerns, changing gears has been fraught and expensive.

The Publisher Becomes The Platform - July 27, 2020
Digital transformation is taking yet another leap. Skeptics have been sent out to pasture, mostly. Masters of the consulting universe, always making fortunes on change, have been pushing all industries to embrace technology. And so they are.

Digital Media Hears The Footsteps, Literally - April 16, 2018
The search for new ways to squeeze attention from each and every human never ends. Add to that, curious people endlessly seek to satisfy that certain craving. The media world is in the midst of all this. Fortunately, algorithms have not - yet - replaced human senses.