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Week ending July 2, 2011

RADIODAYS EUROPE IN CENTRAL BARCELONA MARCH 2012 - July 1, 2011
from Christian Kjeldsen/RadioDays Europe

Radiodays Europe, the largest annual radio conference in Europe, will next year take place at the heart of Barcelonas central Raval district on 15-16 March 2012.

The conference venue is a modern urban showcase with historic roots – the Centre for Contemporary Culture in Barcelona (CCCB). It is Barcelonas most famous museum for contemporary art and culture and is located in the historic Raval district, a few minutes' walk from the famous street Las Ramblas. CCCB also has modern conference facilities in a charming setting.

Radiodays Europe is the meeting point for all radio in Europe, bringing together private and public radios in Europe. The 2011 conference in Copenhagen had nearly 700 participants from 45 countries.

- We are proud to have Barcelona, Spain, as a hosting city. It is an attractive, vibrant city and easy to reach from most parts of Europe. Together with our local partners we will make sure that 15-16 March 2012 will be a great experience for everyone, says Anders Held, one of Radiodays Europe Project Managers.

Radiodays Europe is supported by important European broadcaster organisations such as the EBU (public broadcasters), AER (private radios), egta (European saleshouses) and national radio conferences and organisations in the UK, Germany, France, Spain, Switzerland, the Netherlands, Denmark, Norway, Sweden, Finland, Portugal and Slovenia.

EBU releases study on radio consumption and trends - June 27, 2011
from Ben Steward/EBU

The European Broadcasting Union today released the results of an in-depth study on the situation of public service radio and its relation to social media.

The report includes data on international radio consumption from 31 EBU Member organizations in 28 countries. It also features 28 case studies on radio programme formats, as well as social- and cross-media strategies in seven European countries France, Germany, UK, Italy, Spain, Poland, Sweden plus the USA.

The study found that public service broadcasters are successfully exploiting social media to reach new listeners and boost their relevance.

One key finding was that while traditional AM/FM radio consumption is down, most public service radio broadcasters now provide online and mobile services, social media interactivity and smartphone applications that have actually extended their reach. Public radio broadcasters are adapting to and even shaping the new radio landscape by building their cross-platform presence to raise their profile and make their content more accessible.

EBU Head of Research Alex Shulzycki said the data showed that the heightened social media activity of radio presenters and their programmes meant public service radio's relevance was continuing to grow.

“In an increasingly competitive radio market, European public broadcasters maintained a strong average 37% share for their national radio channels in 2010, unchanged from the previous year and this is also due to multiplatform distribution and social media,” says Shulzycki.

Mike Mullane, Head of News, Sports & New Radio at the EBU, stated that public radio broadcasters were meeting head-on the challenge posed by music-on-demand websites.

“When these services began to gain a foothold, some people were predicting the end of music-based public service radio. What this study shows is that listeners are still tuning in because they value the interactive human experience that radio offers, but which is not available from music streaming sites,” says Mullane.

The programme case studies showed that European public service radio is engaging with diverse audiences. Programme formats analysed varied from morning shows to cultural magazines and documentaries, but all had social media strategies designed to hold listeners' attention after the radio is turned off.