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 News From You
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Week ending February 13, 2010
With DAB+ already in operation for regional-language and national broadcasting since October 2009, local/regional programmes will shortly begin airing HD Radio signals. Radio Argovia, Radio Basel, Capital FM, Radio 24 and Radio Sunshine are to start broadcasting with HD Radio™ technology this September. The necessary applications were submitted to Switzerland’s Federal Office of Communications in January, a move made possible through the amending of the corresponding decree by the Swiss Federal Council. Digitalising radio in this way for the first time enables programme providers to diversify their content. And that results in distinctive added value for listeners.
Application lodged, first-phase preparations underway
The initiating group behind the introduction of HD Radio technology (consisting of Radio Argovia, Radio Basel, Capital FM, Radio 24 and Radio Sunshine) jointly lodged its application for a “grant of the right to digital utilisation of existing allocated FM frequencies” with the Federal Office of Communications in late January. The applicants hope that one will be forthcoming soon. It is considered likely that the launch date for the first phase of the HD Radio rollout will be 1 September 2010. The first round of digitalisation will reach around 80% of the radio stations’ commercial listener potential, as the five broadcasters re-equip a total of eight transmitters for digital operation. RadioTrend AG and Ruoss AG will lead the technical project planning efforts on behalf of the Working Group. The Working Group will busy itself over the coming months with key marketing issues such as getting receiving equipment to listeners and additional programme offerings to bolster added value.
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News From You: Week ending January 30, 2010
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