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 News From You
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Week ending November 21, 2015
International, europaweit und auch in Deutschland wächst die TV-Nutzung über alle Plattformen – linear und mit großer Dynamik auch nonlinear. Der Verband Privater Rundfunk und Telemedien e.V. (VPRT) unterstreicht anlässlich des diesjährigen World TV Day der Vereinten Nationen am 21. November, in dessen Fokus in diesem Jahr die Bedeutung des Fernsehens für junge Zuschauer steht, die hohe Popularität des Fernsehens für diese Zielgruppe: Junge Zuschauer in Europa im Alter zwischen 15 und 24 sehen täglich durchschnittlich 2,11 Stunden* fern. Gerade sie tragen dazu bei, dass die Online- und Mobile-Nutzung mit immer mehr Empfangsgeräten wie Smartphones und Tablets stetig wächst.
Julian Geist, Vorsitzender des Fachbereiches Fernsehen und Multimedia im VPRT: „Fernsehen begeistert gerade die jungen Zuschauer auf immer neuen Wegen. Auch in Deutschland liegt der tägliche Fernsehkonsum bei den 14- bis 29-Jährigen bei über zwei Stunden täglich. Es muss auch deshalb alles dafür unternommen werden, dass faire Rahmenbedingungen eine freie, vielfältige und vor allem wettbewerbsfähige Fernsehlandschaft ermöglichen – in Europa, aber auch darüber hinaus. Nur so kann das Fernsehen auch weiterhin seiner herausragenden Rolle für die Orientierung und Meinungsbildung bei seinen jungen Zuschauern gerecht werden.“
Frank Giersberg, Mitglied der Geschäftsleitung des VPRT: „Zusätzlich kommt dem Fernsehen eine besondere volkswirtschaftliche Bedeutung zu. Weltweit erwirtschaftet die Branche über 300 Milliarden Euro und stimuliert ein Vielfaches dessen an Wertschöpfung auf vor- und nachgelagerten Stufen. Das Fernsehen ist ein wichtiger Motor der Kreativwirtschaft und von hoher wirtschaftlicher Relevanz für viele angrenzende Branchen.“
Young audiences are the focus of this year’s celebration of World Television Day (21 November) – the United Nations led initiative backed by the European Broadcasting Union (EBU), the Association of Commercial Television in Europe (ACT) and egta, the Brussels based association of television and radio sales houses.
A 30 second video highlighting the role TV plays in the lives of young people will be shown by broadcasters across Europe, Asia, Canada, USA and Australia on 21 November and can be seen above.
The video reflects how young audiences across the world now watch programmes on various devices including mobile phones and tablets. It shows them making heart signs to echo the sentiment of World TV Day which is We Love TV.
Broadcasters can add their own local content to the video before airing the clip across their networks or online portals.
Television is still proving popular amongst young audiences with those in Europe aged between 15 – 24 years old watching on average 2.11 hours* of TV a day. 94.5%** of that time is spent watching live television and the medium reaches 76%*** of young people each week.
To celebrate their love of television viewers are encouraged to use the hashtags #WeloveTV and #WorldTVDay on social networks on 21 November.
EBU Director General Ingrid Deltenre says that today’s anniversary is a timely reminder of the golden age of television we are living in: “There is more, and better quality TV content than ever before and as consumers we have so much more choice about how to enjoy it all, since it is available to us whenever and wherever," she said.
"This year’s theme is key to our industry; we need fresh young talent to work with us and to learn from in order to be even more relevant in the future than we are today. Once again I am glad to see so many worldwide partners joining forces to celebrate a medium that has managed to stay relevant reinventing itself in numerous ways”
egta President Jan Isenbart says today’s TV is all about choice and ubiquity: “Let’s not forget that it was the established linear TV channels which opened the doors for time-shifted and on demand viewing. Young viewers have embraced the new possibilities of watching premium video content anytime, anywhere and on any device more enthusiastically than any other target group, without abandoning the central role of the big screen in the living-room. In fact, a vast majority of their total viewing continues to happen on the TV set. With almost unlimited options, television has entered a second golden age for content producers, advertisers and viewers alike.”
Chairman of the ACT Board of Directors Magnus Brooke says commercial broadcasters have to offer the audience the ability to consume content wherever and whenever they want it: “Of course, young people are leading the way in consuming content in different ways though young viewers still continue to consume a lot of content via linear TV as well as on a number of other platforms. We will continue to adapt to their needs to deliver the best and most innovative services that inform and entertain Europe.”
UN Regional Information Centre Deputy Director Caroline Petit says World Television Day was proclaimed an annual event by the United Nations in 1996 in recognition of the impact television increasingly has on decision-makers: “World Leaders have recently adopted 17 Sustainable Development Goals. They can only be a success if people – especially the youth - know about them. TV has the potential to help sharpen the understanding of the goals and other global topics.” Ms Petit said. “TV’s power lies in its ability to reaching people by sending strong images and illustrate complex developments.”
Swedish media leaders – publishers and public and commercial TV and radio broadcasters – have joined voices to defend investigative journalism. In a press release published today, they urge their government and the European Institutions to clearly and expressly exclude journalists and journalism from the provisions of the draft EU Directive on Trade Secrets.
The EBU strongly supports this view which is in line with previous EBU declarations expressing deep concern regarding the potential restrictions to journalists’ capacity to investigate and report on business activities that are in the public interest.
Provisions in the draft EU trade secrets Directive, as it is currently drafted, are at odds with freedom of the press and will affect the ability of journalists and media companies to pursue free and investigative journalism. Initially intended to prevent industrial espionage and unfair competition, the Directive could allow private enterprises’ interests to take precedence over free and independent journalism. It will create a climate of legal uncertainty for reporters, leading to self-censorship and media organizations incurring heavy fines and liability.
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