News From You

We receive dozens of news tips and press releases each week from ftm contributors. We want MORE. And we want to share the raw information as quickly as possible. NEWS FROM YOU is the forum for adding what you know to what we know. Share what you know...or what your hear. We will apply the light-touch of the editors axe for clarity. We will also accept NEWS FROM YOU in English, French, German, Spanish, Italian, Dutch and Portuguese...without translation. (We do insist on being able to understand what you contribute.) You also must clearly indicate that your contribution is for publication in NEWS FROM YOU.

Please note: we cannot use PDF files, only text and .doc files.

Send us NEWS FROM YOU

Week ending May 25, 2013

VPRT - Netto-Werbeumsätze 2012: TV, Radio und Online wachsen - May 22, 2013
from Gesa Glebe/VPRT

Die Netto-Werbeumsätze der elektronischen Medien Radio, Fernsehen und Onlinemedien sind im zurückliegenden Jahr weiter gestiegen und erreichten 2012 einen gemeinsamen Anteil von 32 Prozent an den gesamten Netto-Werbeeinnahmen der erfassten Werbeträger im deutschen Markt. Dies geht aus der heute veröffentlichten offiziellen Werbestatistik des Zentralverband der deutschen Werbewirtschaft e.V. (ZAW) hervor, die unter anderem auf den jährlich vom VPRT erhobenen Umsatzmeldungen basiert.

Für die Fernsehwerbung waren im Jahr 2012 bereits das dritte Jahr in Folge Wachstum und Marktanteilsgewinne zu verzeichnen. Die Netto-Werbeinvestitionen in die TV-Werbung sind 2012 um 1,8 Prozent auf 4.051,20 Millionen Euro angestiegen. Damit baute TV seine Position als umsatzstärkste Gattung im deutschen Werbemarkt mit einem Anteil von 22,0 Prozent (Vorjahr: 20,9 %) an den gesamten Netto-Werbeinvestitionen weiter aus.

Auch die Radiowerbung ist im zurückliegenden Jahr das dritte Mal in Folge gewachsen und hat Marktanteile gewonnen. Für die Netto-Werbeumsätze im Radio war 2012 gegenüber dem Vorjahr ein Wachstum um 1,5 Prozent auf 719,65 Millionen Euro zu verzeichnen. Der Anteil der Radiowerbung an den gesamten Netto-Werbeinvestitionen stieg damit auf 3,9 Prozent (Vorjahr: 3,7 %).

Die Onlinewerbung lag im zurückliegenden Jahr ebenfalls weiter auf Wachstumskurs, allerdings fiel das Wachstum gegenüber den Vorjahren niedriger aus und lag erstmals nur im einstelligen Bereich. Die Netto-Werbeumsätze der Onlinemedien legten 2012 um 9 Prozent auf 1.079,00 Millionen Euro zu und erreichten 5,9 Prozent (Vorjahr: 5,2 %) der gesamten Netto-Werbeinvestitionen.

Radio, Fernsehen und Onlinemedien haben sich in einem schwierigen Marktumfeld erneut positiv entwickelt und damit den Erwartungen entsprochen, die der VPRT als Branchenverband bereits in seiner letztjährigen Prognose veröffentlicht hatte. „Werbekunden berücksichtigen die hohen und weiter steigenden Mediennutzungsanteile von Fernsehen und Video sowie Radio und Audio in Kombination mit den Wirkungs- und Effizienzvorteilen, die ihnen die Werbung in diesen Medien bietet. Wir erwarten, dass sich dieser Trend auch in den kommenden Jahren weiter fortsetzt“, erklärt Frank Giersberg, Leiter Marktentwicklung im VPRT.

EBU - PUBLIC SERVICE MEDIA URGE EU TO EXCLUDE THE AUDIOVISUAL SECTOR FROM TRANSATLANTIC NEGOTIATIONS - May 21, 2013
from Michelle Roverelli/EBU

In the coming weeks, the European Union (EU) will set important parameters to transatlantic trade negotiations. The European Broadcasting Union (EBU) stresses that the inclusion of audiovisual services in the negotiations would harm the European audiovisual industry and dent European cultural diversity.

“The audiovisual industry should be explicitly excluded from the European Union’s mandate to negotiate a Transatlantic Trade and Investment Partnership with the United States,” said Ingrid Deltenre, Director General of the EBU.

The European audiovisual industry plays a significant part in the European economy and cultural landscape. It employs more than one million people directly. Cultural services are estimated to represent 4.5 per cent of the EU’s GDP and employ eight million people. In 2008, the EU film entertainment market (including TV programming) had an estimated worth of €17 billion.

EBU Members — public service media across Europe — are crucial to the European audiovisual sector. They support EU culture and its diversity in a much broader way: not only through TV, radio and multimedia programs, but also by supporting its film industry. PSM are in fact the biggest investors and promoters of the European film industry.

EBU Director General Ingrid Deltenre said: “We need the EU to defend the interests of the European audiovisual sector, and to ensure that the mandate given to the European Commission for negotiating on behalf of the EU takes those interests into account. The ability of the EU and Member States to support and stimulate the audiovisual sector needs to be maintained. This is all the more important as the sector is evolving in line with the technological and economic developments of the digital era.”

There is concern, shared across the European audiovisual and cultural value chain, that the current mandate proposed by the European Commission, is not explicit enough in excluding audiovisual services. Similar concerns have been voiced by Culture ministers from Austria, Belgium, Bulgaria, Cyprus, France, Germany, Hungary, Italy, Poland, Portugal, Romania, Slovakia, Slovenia and Spain.

Opening full free trade with the US in the audiovisual field could have serious, adverse effects on the European audiovisual sector:

· US audiovisual industry has an in-built competitive advantage over the EU market: it operates in a bigger, more coherent and uniform (culturally and linguistically) market, leading to increased economies of scale and higher investment capabilities on average.

· In 2010, the US exported $7.5 billion of audiovisual services to the EU; the corresponding amount in the other direction was $ 1.8 billion.

· Coupling this existing imbalance to the US audiovisual industry’s in-built competitive advantage over the EU market, it is clear that more trade liberalization would offer opportunities for the US to make further inroads into the European market, but not vice versa.

· By opening the audiovisual sector to free trade with the US, US companies may be entitled to EU and local support schemes, whilst being exempted from regulatory obligations.

Previous News From You

News From You: Week ending May 11, 2013

News From You: Week ending May 4, 2013

News From You: Week ending April 20, 2013

News From You: Week ending March 23, 2013

News From You: Week ending March 16, 2013

News From You: Week ending March 9, 2013

News From You: Week ending March 2, 2013

News From You: Week ending February 16, 2013

News From You: Week ending January 26, 2013

News From You: Week ending January 12, 2013

News From You: Week ending December 15, 2012

News From You: Week ending November 24, 2012

News From You: Week ending October 27, 2012