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 News From You
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Week ending February 27, 2016
For the fourth year running, the European Publishers Council (EPC) is delighted to bring to its members, key policy makers and interested journalists the latest data in global media trends. A free copy is available to the press on request.
The 500 data sets and 60,000 words of analysis tell the story of a seismic transformation in content development and publishing for newspapers and magazines:
• Social Media: Reading an article or news story is in the top five activities on Facebook: publishers have proactive social media strategies and social media advertising is on the increase.
• Mobile: Publishers are adopting “mobile-first” strategies to deal with changes in competition and consumer behaviour – interaction and attention; but this affects profoundly production, distribution, monetisation, and content development. Most consumers will be using their smartphones to access media content by 2019, going straight to specific articles (not the publication’s home page) and getting there via social media and not by search. When they get there, today’s consumers want high quality, personally relevant content including on-demand video clips. In the US, people using mobile to read newspapers has gone from less than 40% in March 2014 to more than 70% in March 2015.
•Advertising: internet advertising is poised to overtake TV advertising but ad-blocking is a serious and expanding threat to publishers' revenues as it spreads from web to mobile.
EPC Executive Director Angela Mills Wade commented: “Amidst these data sets, there are reasons for optimism and excitement about the future, despite the challenges regarding global adspend for newspapers and ad-blocking on web and mobile sites. There are many new opportunities, notably in mobile and social media, and, arguably, greater opportunity than ever to make content appealing and accessible to record numbers of consumers of all ages via their smartphones.”
Over the next year or so, the media will be subject to new and revised EU regulations in the fields of copyright, data privacy, audiovisual media services, text and data mining, and Big Data.
Angela continued: “We hope that our Global Media Trends Book will help to steer regulators and opinion formers towards appropriate and market-driven regulations based on actual worldwide digital content and usage trends. The press is a unique sector, where our values are as important to us as our profits but we do not operate on a level playing field with the big, techno-media players. Professional journalists need to be paid, trained, resourced and legally protected by their publishers. Quality content is expensive. However, regulators can help protect a free press by taking our important differences into account when legislating and making sure our pursuit of the provision of reliable information, analysis and entertainment is helped, not hindered to the benefit of all in Europe’s Digital Single Market. For in order to perform our vital role in society, our traditional media need to be financially viable.”
The EPC would like to thank Martha Stone and the World Newsmedia Network for another year’s excellent collaboration. We would also like to thank the 60 contributing research companies for their ongoing support of this valuable resource for publishers, researchers, academics and media industry stakeholders.
Corriere della Sera today announced subscriber data related to its new pay digital offering, launched on 27 January.
Just 26 days from launch, Corriere della Sera's paying digital subscribers already exceed 26,000 (26,634 on 21 February 2016), showing readers’ appreciation for the newspaper’s innovation and the uniqueness and the value of quality journalism.
"Many readers have already signed the confidence pact we proposed to them," commented Luciano Fontana, Editor in Chief of Corriere della Sera. “They understand that being a subscriber means being part of a community that shares high-value news and information, available at all times and on every platform, without sacrificing any of Corriere della Sera's quality. Reader comments from these past few weeks, which we have received directly or through the web, show eagerness to try out this new formula."
Being part of this community also provides access to premium content, such as the historical archive of the newspaper, and to new services that Corriere della Sera is developing together with its readers, including real-time release of a PDF version of Corriere just after production of the newspaper closes, bringing it straight from the Editor's desk to the subscriber's device.
Furthermore, on the occasion of the 140th anniversary of Corriere della Sera, subscribers will have access to thematic ’tours' developed by the editors to browse the newspaper's archive to relive key historic moments through the Corriere’s pages.
The ‘metered paywall’ model adopted by Corriere della Sera is based on the same formula that many other quality newspapers in the world have already selected and tested. Readers have free access on PCs, tablets and smartphones, with up to 20 articles per month on corriere.it. Only after this threshold has been reached will readers be asked to purchase a subscription. The basic offer - €9.99 per month, and just €0.99 euro for the first month - gives access to all site content, from desktop and mobile devices, and to the entire historical archive of the newspaper from 1876. For those who choose not to subscribe, the main homepage and those of the specific sections as well as videos and breaking news, will always remain accessible and free of charge.
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