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Week ending September 17, 2011

IAB Europe / EASA meet Article 29 Working Party delegation to present pan-European self-regulation to enhance transparency and consumer control over Online Behavioural Advertising - September 16, 2011
from Renée Brautigam/EASA

On Wednesday in The Hague, a delegation from IAB Europe and the European Advertising Standards Alliance (EASA) met the Article 29 Working Party chairman, Jakob Kohnstamm and some representatives from the Article 29 Working Party, (Peter Hustinx, European Data Protection Supervisor, Rafael Garcia Gozalo, Head of the International Department of the Spanish Data Protection Agency and other colleagues). The constructive meeting was the first opportunity that IAB Europe and EASA had to meet and exchange views on the industry self-regulatory regime for Online Behavioural Advertising (OBA). For further information see: http://www.youronlinechoices.com/goodpractice.html.

While the transposition of the revised ePrivacy Directive is ongoing at EU Member State level, industry is advancing its self-regulatory regime that aims to enhance transparency and choice for consumers. At the heart of the initiative is a commitment to place a small and easily-recognisable symbol or icon in display advertisements on websites. With one click, this will allow consumers to find out more information and exert greater control over behavioural advertising, including via a pan-European website, http://www.youronlinechoices.eu. This is being made available in many different European languages. The initiative offers consumers and businesses a harmonised approach across Europe to safeguard privacy.

“This new approach fits in with the needs of today’s internet users: information is provided contextually where relevant and is instantly available. We use the dynamism and interactivity of the internet to provide pragmatic privacy control for OBA”, said Stephan Noller, CEO nugg.ad and Chair of IAB Europe's Policy Committee.

Angela Mills Wade, Executive Director of the European Publishers Council and Vice Chairman of EASA added: “Our self-regulatory initiative should be viewed as part of an overall set of several measures to implement Article 5.3 of the revised ePrivacy Directive. Some of these measures will be statutory and others self-regulatory which together will ensure an overall package of compliance.”

“We are pleased that we were given the opportunity to explain the core functioning of our initiative to the Article 29 Working Party. We look forward to reviewing the forthcoming Opinion by the Article 29 Working Party on industry's self-regulatory regime. It will be interesting also to see this in the context of their opinion of the new laws that are currently being introduced by Member States”, said Kimon Zorbas, Vice President, IAB Europe.

WAN-IFRA - Newspaper Colour Quality Club Seeks New Members - September 13, 2011
from Larry Kilman/WAN-IFRA

The International Newspaper Colour Quality Club – the elite group of newspapers that fully exploit the enormous impact of good colour printing on readers and advertisers -- is inviting newspapers world-wide to apply for membership in the club's 2012-2014 edition.

The Club is more than a contest; it's an attitude. Newspapers that make the short list of the world’s best-printed colour newspapers increase their prestige among readers, pride among staff members, and – perhaps most importantly -- benefits when it comes to selling ad space to fussy customers.

"Participation in the club is not an end in itself, rather an instrument for personnel leadership, standardisation and ongoing process optimisation," said Manfred Werfel, Deputy CEO and Executive Director of Newspaper Production at the World Association of Newspapers and News Publishers (WAN-IFRA), which sets exacting standards for membership.

"Having efficient structures in place is a key factor for ensuring long-term economic success, especially in the competition with other media," he said.

Registrations for the 2012-2014 competition has been going strong, with a special bonus for early sign-ups. Those who register by 17 October 2011 will benefit from a free preliminary test evaluation. Full details and registration information can be found at http://www.wan-ifra.org/colorqualityclub

The International Newspaper Colour Quality Club is the only worldwide printing quality competition for newspapers. Its goal is to improve the quality of reproduction and printing in production, while also increasing competitiveness as well as training and motivating all personnel. The competition has been held every two years since 1994. Newspapers that participate with success are awarded membership for a two-year period in the exclusive club of top-quality titles. Multiple winners and participants in the WAN-IFRA certification project also have the prospect of being awarded membership in the Star Club.

Easy participation; no special print runs

Participation in the contest can be easily integrated into a newspaper’s normal production operations. Participants download a small ad-like test element and incorporate it into a page – no costly, time-consuming special print runs are required.

Club members demonstrate consistent and reliable printing in exacting worldwide standards; promote certification and gain an edge in the competition for readers and advertisers; counter customer complaints more confidently; increase quality awareness and know-how within the workforce; define goals for production personnel and motivate them to achieve those goals; and optimise materials on the basis of detailed evaluations.

Four categories

Participation in the competition is open to all newspapers, independent of the production processes or types of paper that are used. Four categories have been defined:

- Coldset-offset printing on newsprint
- Heatset-offset printing or UV-cured offset printing on newsprint
- Heatset-offset printing or UV-cured offset printing on SC or LWC paper
- Extra category for newspaper printing on tinted paper or for printing processes other than offset (e.g. flexo or ink-jet)

Newspaper titles can be registered by publishing houses or by printing companies. Each title is considered as a separate participant. One company can register several titles. Full information can be found at http://www.wan-ifra.org/colorqualityclub