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News From You

We receive dozens of news tips and press releases each week from ftm contributors. We want MORE. And we want to share the raw information as quickly as possible. NEWS FROM YOU is the forum for adding what you know to what we know. Share what you know...or what your hear. We will apply the light-touch of the editors axe for clarity. We will also accept NEWS FROM YOU in English, French, German, Spanish, Italian, Dutch and Portuguese...without translation. (We do insist on being able to understand what you contribute.) You also must clearly indicate that your contribution is for publication in NEWS FROM YOU.

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Week ending July 20, 2013

Radio Hamburg feiert drittbeste Hörerzahlen seit Senderbestehen - July 16, 2013
from Martina Müller/Radio Hamburg

Jubel im Radio Hamburg-Funkhaus in der Spitalerstraße: Mit 1.073.000 Hörern pro Tag (Basis: Mo-Fr 6-18 Uhr) und 230.000 Hörern in der Durchschnitts-Stunde erzielt der Sender in der heute veröffentlichten Media-Analyse Radio das drittbeste Ergebnis seiner Geschichte. Zudem gewinnt Radio Hamburg mit einem Marktanteil von 24,2% Mo-Fr bzw. 23,2% Mo-So erneut die absolute Marktführerschaft im Radiomarkt der Stadt.

Radio Hamburg-Geschäftsführer und Programmdirektor Marzel Becker (49): "Wir fühlen uns bestätigt, dass wir das richtige Programm machen für Hamburg und die Menschen, die hier leben. Wir sagen DANKE an unsere Hörer, die uns heute so ein prima Zeugnis ausgestellt haben und freuen uns über die erneute Marktführerschaft. Mein Glückwunsch geht aber auch an die Kollegen von NDR 2, die heute ebenfalls ein Spitzenergebnis erzielt haben."

Carsten Neitzel (49), Sprecher der Radio Hamburg-Geschäftsführung: "Die Währung Radio ist stabil. In unserem Medium gibt es keine Erosionserscheinungen, mit denen andere Gattungen zu kämpfen haben. Für 79,4 Prozent aller Deutschen das Radio ihr fester Tagesbegleiter. Radio Hamburg wird dabei in seiner Position als führendes Metropolenradio bestätigt. Wir haben mit großem Abstand die meisten Hörer. Das ist ein gutes Signal für die Gattung Radio und damit auch für unsere Werbekunden."

Die Media-Analyse wird zweimal jährlich durch Telefoninterviews im Auftrag der Hörfunkanbieter in der Arbeitsgemeinschaft MA und den Hörfunkprogrammen der ARD ermittelt und bildet die verbindliche Grundlage für Werbe- und Mediaplanung. In der aktuellen Erhebung wurden Deutsche und deutschsprachige Ausländer ab 10 Jahren befragt.

EDAA - European advertising and media industry launches a Trust Seal of approval - July 15, 2013
from Dave Barron/EDAA

TRUSTe, BPA Worldwide and ePrivacyconsult have been approved as certification providers for a brand new Trust Seal of approval to demonstrate compliance with the EU Self-Regulatory Programme on Online Behavioural Advertising (OBA), the European Interactive Digital Advertising Alliance (EDAA), responsible for enacting key aspects of the self-regulatory initiative on OBA across Europe, announced today.

What is the EDAA Trust Seal?

The EDAA Trust Seal (pictured below) is an important part of the self-regulatory initiative. Designed to help achieve the all-important transparency objective, it will be an easily recognisable symbol for both consumers and business partners, which demonstrates the good standing and responsibility of companies which receive it. The Trust Seal enables companies to demonstrate that they meet standards set out in the European Principles on OBA.

How does the Trust Seal work?

The EDAA-approved certification providers, TRUSTe, BPA Worldwide and ePrivacyconsult, will be responsible for independently assessing whether companies are meeting the requirements of the European self-regulatory Principles on OBA (http://edaa.eu/european-principles) and if so, issue a Trust Seal to compliant companies. The announcement marks a great step forward in the roll out of the Programme, which aims to increase consumer trust, transparency and control of OBA across Europe.

Who will monitor compliance of the Trust Seal?

A crucial feature in ensuring compliance and trust in the self-regulatory programme is that the certification providers will continue to monitor the compliance of companies even after they have been awarded with the seal. This aspect of ongoing monitoring will provide detailed company compliance information for national self-regulatory organisations (SROs) across Europe, in order to facilitate their handling of consumer complaints on OBA in a consistent and efficient manner.

Oliver Gray, Director-General of the EDAA, commented: “EDAA has approved a choice of credible, independent providers with proven expertise in offering certification services to the EU online advertising industry. We are excited to embark on this new trust phase of the Programme, proving the accountable and responsive attitude of the industry to self-regulate, and today’s announcement highlights just how far the EU Self-Regulatory Programme has come since the public launch of the EDAA in October 2012.”

The approval of Certification Providers is just one of several recent developments of the self-regulatory initiative. In June, the EDAA announced the approval of Evidon and TRUSTe as OBA Icon Providers, and launched a pan-European consumer awareness raising campaign, with the support of national Interactive Advertising Bureaus (IABs).