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Week ending July 27, 2013

EBU WELCOMES NEW LAW PAVING THE WAY TO RENEWAL OF PUBLIC SERVICE MEDIA IN GREECE - July 25, 2013
from Ben Steward/EBU

The EBU leadership has written an open letter to Greece’s Prime Minister, Deputy Prime Minister and relevant unions welcoming the Greek Parliament’s adoption of a new law that paves the way for a valid public service broadcaster to be created, six weeks after Greek EBU Member ERT was taken off air.

In the letter sent yesterday (July 24) EBU President Jean-Paul Philippot and Director General Ingrid Deltenre write: “The EBU welcomes the fact that this law appears to set the stage for building a new and independent public service broadcasting organisation”.

They also express the conviction that the interim public service broadcaster currently operating in Greece ought to be “editorially independent”, and that it is time to look to “the future of public service media in Greece”.

As soon as the interim service carries a news bulletin, the need for EBU streaming will have passed.

Reiterating the EBU’s previously expressed readiness to help in the creation of ERT’s successor, known as New Hellenic Radio, Internet and Television (NERIT), the letter reads: “If NERIT is to fulfil its potential of independence, solid governance, and a valued service to society it should be able to call upon those with the expertise, the vision and the flexibility to be part of that future.”

Since 11 June, when the Greek Government abruptly stopped ERT from operating, the EBU has consistently spoken out for the restitution of public service media in Greece, which is vital for culture, democracy and for society itself.

Nielsen - Internet display and outdoor see biggest growth in global ad spend - July 25, 2013
from Alex Burmaster for Nielsen

According to Nielsen's quarterly Global AdView Pulse report, Television remained the dominant media type in terms of advertising investment in the first quarter of 2013 with a 59 percent share of media spend share and 3.5 percent growth globally.

It appears that TV will maintain this position at least for the short term, however, TV advertising was not immune to the economic problems in Europe in Q1, leading to a 2.9 percent decrease in this region.

Display Internet advertising, though measured in a smaller subset of countries, grew a significant 26.3 percent for the first quarter. Display internet ad growth was particularly impressive in the Asia-Pacific (33.2%) and Latin America (48.2%). Internet even bucked the trend in Europe, boasting growth of 10.4 percent.

Following Display Internet, Outdoor experienced the largest percent increase in ad spending - up 4.3 percent to a 3.3 percent media spend share.

Decreases in print advertising continued slowly, as both spending in magazines and newspapers both declined in the first quarter (-2.8% and -4.7%, respectively). Newspaper ad spend decreased in North America, Europe and Asia-Pacific, while magazine ad spending decreased in Europe, Asia-Pacific, Latin America and Middle East & Africa, showing that print advertising is declining around the globe.

The two media types combined, however, still hold nearly a 30 percent media share, validating that print is still a power player in the media mix for marketers.

Cinema experienced a 5.8 percent decrease, holding a 0.3 percent media spend share.

“We see trends continuing in media, with less-steep ad spend increases in TV and very slight declines in print, making way for growth in the digital space. Although these changes in traditional media are slight, it’s worth noting how the placement of ad dollars is shifting over time,” said Randall Beard, global head, Advertiser Solutions for Nielsen. “We’ll continue to monitor these shifts in media spending and the impact for marketers in the short and long term.”