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ftm Radio Page - November 4, 2011

New interest in passive radio measurement
So much to recall

Electronic measurement for radio will come to Sweden next year and, maybe, Ukraine. After a break for the great recession and returning pressure from media buyers, broadcasters seem willing to give up on diary measurement.

A six-year contract from Sweden’s two major commercial radio operators – Modern Times Group (MTG) and SBS Radio – was awarded to Kantar Media through its newly acquired TNS Gallup research company for radio measurement using the PPM system developed and owned by US company Arbitron. Sweden’s public broadcaster SR will also participate. Kantar Media will provide data analysis software.

The move by Swedish broadcasters to the PPM system nearly rounds out a Scandinavian shift to electronic measurement. Broadcasters in Denmark, Norway and Iceland – fully or partially – moved to electronic measurement several years ago.

Broadcasters and media buyers in Ukraine might be looking at electronic measurement, too. A new contract for radio listening measurement was awarded) to GfK Ukraine. Details remain up in the air but might include a change in technology, reported Kommersant Ukraine (October 26. GfK offers the MediaWatch electronic measurement system first developed in Switzerland.

Broadcasters and media buyers are again raising questions about the old diary-recall measurement method because of the growing number of radio channels offered on new platforms. (JMH)

Facebook radio ratings revealed
something about 7 pm…

The latest rage in dubious ratings is counting Facebook fans. What it all means, nobody’s quite sure but it’s certainly fun to look at. Polish media webportal Wirtualnemedia grabbed the numbers (November 2) from CatNapoleon.com, provider of social media data.

First, the Facebook fan page of pop/dance music channel Radio Eska is way far ahead of all other stations. In the last six month it’s accumulated 491, 401 Facebook fans. Placing second is sister channel Eska Rock with 170,491. Next is adult hit format national channel Radio Zet with 134,422. Pop music national channel RMF FM, the market leader by normal ratings, placed fourth with 86,352 Facebook fans.

Polish public radio young people’s channel Radio Cworka has the most active Facebook fans, followed by news/talk channel TOK FM.

Oh, unsurprisingly, the biggest hour for radio channel Facebook action is 19h00 (7pm). (JMH)

Nobody’s happy about Hungary
Investors seek arbitration, review

Two years to the day after losing radio license renewals in Hungary, Emmis Communications and Accession Mezzanine Capital (AMC) filed a request for arbitration (October 28) with the International Center for Settlement of Investment Disputes (ICSID). Renewal applications for Slager Radio, owned by Emmis, and Radio Danubius, owned by AMC, were controversially denied in 2009 in favor of applicants linked to Hungary’s two largest political parties. The ICSID organizes independent arbitration of disputes between governments and foreign investors and is part of the World Bank Group. A joint statement by Emmis Communications and AMC announced the filing.

Both companies pursued litigation in Hungarian courts, winning some issues but failing to recover the national radio licenses. (See more on the Slager Radio and Radio Danubius license renewal rejections here) Several governments and international observers voiced objections to the license renewal procedure. Emmis and AMS “assert that the Republic of Hungary has violated its treaty obligations by expropriating private property without compensation and not extending fair and equitable treatment to non-Hungarian investors,” said the statement.

Official corruption is rife in Hungary, with continuous revelations souring the public mood and spooking foreign investors. A protest rally against the right-wing government of Prime Minister Viktor Orban on the 55th anniversary of the Hungarian revolution (October 23) drew 100,000 people in Budapest. Hungarian government debt is the second highest in Europe and under review for possible downgrade to junk status by ratings agencies Moody’s and S&P, reported Bloomberg (October 28). (JMH)

Internet radio takes on the big guys
and the big guys take note

As new platforms extend the diversity and reach of media outlets, competition was sure to follow. Unshackled from expensive transmitter leases, internet broadcasters are giving legacy channels a run for their money, literally. Listeners are finding content they like and platform is less and less important.

Switzerland has a unique linguistic mix. There are four official national languages – the Swiss German dialects, French, Italian and Romansh – plus the unofficial, and officially begrudged, English. “Including 120,000 to 140,000 native English speakers and a huge mass of anglo-professionals, we estimate about a million people speak English in Switzerland,” explained World Radio Switzerland (WRS) director Philippe Mottaz, interviewed by Le Temps (October 25). Several media outlets, broadcast and print, have targeted Swiss English speakers, considered both influential and affluent. Many have failed.

The newest is Radio Frontier, an internet radio station with, as the Le Temps article noted, “an insatiable appetite.” The station is Web radio 2.0, all the expected services of “normal” radio – music, DJs, news, ads – but not on FM, though it may appear on the DAB platform next year. Radio Frontier competes for English speaking listeners in the Geneva region with two long established FM channels – WRS, a national English channel of the Swiss-French public broadcaster RTS, and religious station Radio 74 broadcasting from nearby France. Radio Frontier took to the internet airwaves in June, founded by television entrepreneur Peter Sibley and former WRS programmer and show host Mark Butcher.

This “war of English-speaking radio” between WRS and Radio Frontier that the Le Temps article noted remains “one sided.” WRS benefits from financial and technical support from the Swiss public broadcaster, which in several iterations has offered English language radio since 1996. That the editors of the very conservative Le Temps would even acknowledge an interloper is something of a surprise and certainly a recognition that Web radio 2.0 is here to stay. (JMH)

 


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