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ftm Radio Page - September 30, 2011

Uncertainty still plagues radio market
and blame the measurement

When Hungarian authorities denied license renewals to the two foreign owed national radio channels, two years ago few local broadcasters shed a tear. The two broadcasters – Radio Danubius and Slager Radio – were polished market leaders, reportedly taking about 60% of total Hungarian radio ad spending. The radio sector still hasn’t recovered.

Broadcasters were moaning at a Hungarian Advertising Association conference (September 28) that the radio share of ad spending has fallen to 5% in the last two years, reported mediainfo.hu.  Current economics were blamed. “Under-representation in the media market is not a new phenomenon, but the current rate is also due to potential customers…struggling with financial problems,” said Radio1 executive director David Martin. “Of course, radio will feel the crisis.”

Martin and others noted that Radio Danubius and Slager Radio disappeared from the Hungarian media landscape at a particularly bad moment, just as the Hungarian economy was reeling under uncertainty, piling on more uncertainty. (See more on media in Hungary here) Another broadcasters said recovery could be several years away.

“You should stop the wailing,” said Class FM’s recently appointed CEO Turi Arpád. Class FM is one of the broadcasting companies that obtained its license rather controversially. It has never reached the market share of its predecessor, which Mr. Arpad blames on the audience measurement service.

“I say that the research is bad,” he complained. “I do not believe it.”  (JMH)

Slow summer for national radio channels
Local, regional radio shows increases

Summertime radio audience figures are not without interest. Listening choices when routines change can be revealing. Médiamétrie complies with a summer radio audience survey in France. Many other research institutes just don’t bother.

While media buyers rarely sit on the edge of their chairs for summer radio audience figures, French radio took a few interesting turns, even as about a quarter of a million fewer French people were listening during the summer of 2011 compared with the previous year.  Yes, of course, RTL leads with 11.6% market share, down from 12.1% one year on. France Inter was still number 2, unchanged at 8.8% market share. (See France summer radio audience trends here)

The new summertime number 3 is the France Bleu network with 7.9% market share, up from 6.3% year on year. France Bleu is the network of regional public radio channels. It’s audience shares also have been growing recently in the normal survey periods. Add to that listening to local stations was also up to 14.9% market share from 13.2% one year on.

Year on year summertime listening to national channels is down. Europe 1, RMC, Nostalgie, NRJ, RTL2 and Virgin Radio had lower market share. Troubled Europe 1 was down spectacularly; dropping to 6.6% from 7.8% and out of the top 5.  (JMH)

 

Award winning station not for sale
Absolutely not

After a half-year review the Times of India, as TIML Radio, will not be selling off its UK radio station Absolute Radio. While picking up seven awards at the recent Sony Radio Awards contest, speculation has been rife that the loss making station might be jettisoned.

“Absolute Radio has demonstrated great digital innovation, thought leadership and has significantly grown its business in the last 12 months,” said Times of India chief executive Ravi Dhariwal in a statement (September 27). “We have great confidence in the British digital economy, in the One Golden Square team and in Absolute Radio’s senior management as it heads towards breakeven in 2012.”

Talks with potential buyers, including former owner Richard Branson, stalled on price, reported BizAsia.co.uk (September 27). A selling price in the range of GBP 20 million had been suggested. (JMH).

“Good Morning, Baghdad” ends broadcasting
“That’s all, folks”

After nearly eight years broadcasting from Baghdad, American Forces Network (AFN) Iraq signed off this last weekend, reported Stars and Stripes (September 25). American military service personnel in Iraq are in their last 100 days of deployment. “That’s all, folks,” said a recording of cartoon character Porky Pig as the last words broadcast.

AFN is part of the US Department of Defense and, under one name or another, has operated for the support of military personnel since 1942. By contrast, the British Forces Broadcasting Service (BFBS) is editorially independent of the UK Ministry of Defense. AFN broadcasting in Iraq will continue through the remaining three months by satellite from the AFN Europe broadcasting center at Colemann Barracks near Mannheim, Germany.

“They're going to get good radio, but it's not going to be us, and we're right here in the country with them,” said morning show co-host Staff Sgt. Jay Townsend, quoted by AFP (September 24). ”We get mortars, and we get rockets, and we go out on missions and patrols as well, so at least we have something in common.”

The radio programming has been typical of AFN broadcasts; lots of music, news from back home, sports and, of course, American-style DJs. During AFN Iraq’s final hours listeners, which included, said Sgt. Townsend, many University of Baghdad students, were treated to an interview with Adrian Cronauer, arguably the most famous AFN DJ, who inspired the 1987 Barry Levinson motion picture “Good Morning, Vietnam.”

In keeping with the times AFN Iraq held a competition on its Facebook page to choose the station’s final song. (JMH)


Radio Page week ending September 23, 2011
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