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Week ending November 13, 2010

Branchenverband VPRT korrigiert Marktprognose 2010 für werbefinanziertes Radio und Fernsehen, Pay-TV und Teleshopping nach oben - November 11, 2010
from Gesa Klebe/VPRT

Der Verband Privater Rundfunk und Telemedien e. V. (VPRT) korrigiert seine Marktprognose 2010 für Deutschland in den Segmenten Werbefinanziertes Fernsehen und Radio, Pay-TV und Teleshopping nach oben.

Aufgrund einer aktuellen Expertenbefragung vom November geht der Branchenverband für den Bereich der Fernsehwerbung von einem Plus von 6 Prozent und für die Radiowerbung von 2,5 Prozent jeweils für den Gesamtmarkt und das Gesamtjahr 2010 aus. Für den Bereich Pay-TV erwartet der VPRT für den Gesamtmarkt plattformübergreifend ein Wachstum von 6 Prozent gegenüber 2009. Im Teleshopping sollen die Erlöse sogar um 12 Prozent steigen. Im Juli 2010 hatte der VPRT noch ein Wachstum von 4 Prozent für Fernsehwerbung, 2,3 Prozent für Radio-Werbeerlöse, 5,4 Prozent für Pay-TV und 10 Prozent für Teleshopping prognostiziert.

Dazu VPRT-Präsident Jürgen Doetz am Rande der diesjährigen VPRT-Mitgliederversammlung: „Die positiven Wachstumsindikatoren für elektronische Medien haben sich im Jahresverlauf weiter verstärkt. Nach dem historischen Einbruch der Werbeerlöse in 2009 zeichnet sich für 2010 immer mehr die Trendwende ab.“ Voraussetzung für eine nachhaltig positive Marktentwicklung der Medien in den kommenden Jahren bleibe jedoch die Schaffung fairer Wettbewerbsbedingungen für die privaten Rundfunkanbieter: „Weitere Werbeverbote oder Wettbewerbseinschränkungen sind das Ende des Aufschwungs für die private Medienwirtschaft.“

Unter dieser Prämisse sieht der VPRT auch für die Jahre 2011 ff positive Marktperspektiven für Radio, Fernsehen und Multimedia (u. a. Online, Mobile). Im zurückliegenden Krisenjahr 2009 gingen die Netto-Werbeerlöse im Fernsehen noch um 9,8 Prozent auf 3,6 Milliarden Euro zurück. In der Radiowerbung lagen 2009 die Umsätze mit 0,7 Milliarden Euro um 5,7 Prozent unter dem Vorjahresniveau. Der Pay-TV-Markt lag bei einem Gesamtvolumen von 1,1 Milliarden Euro, Teleshopping bei 1,5 Milliarden Euro.

ACT - COMMERCIAL BROADCASTERS CONFIDENT ABOUT FUTURE OF LINEAR TV & TAKING LEAD IN INNOVATION - November 9, 2010
from Utta Tuttlies/ACT

Commercial broadcasters issued a vote of confidence in the future at the 3rd Annual ACT Conference today, where CEOs from all over Europe gathered to discuss the latest media developments with policy-makers. With viewing time for linear TV increasing for the tenth year in a row and reaching a European average of 222 minutes of TV viewing per person, per day, it is clear that television as a mass medium remains successful in an increasingly converged media landscape.

Commenting on the market situation of the sector, Philippe Delusinne, ACT President & CEO RTL Belgium, said: “In the difficult year 2009 our sector showed flexibility to respond to the crisis, but in 2010 our sector is again in good shape. Advertising revenues are going up and pay-TV operators proved to be resilient to the crisis with growing subscription numbers.”

Today the broadcasting market is in a strong position contributing actively to EU employment and the competitiveness of the European economy as set out in the EU´s Digital Agenda:

The European television market ranks second on a global level with a turnover of €79.6 billion;

The wider creative industries to which commercial television belongs represented 14.4 million jobs in Europe in 2008, thus representing 6.5% of EU employment in 2008;

More than 245 new channels have been launched in 2009 and 720 on-demand services now available across Europe;

All over Europe commercial broadcasters have invested in new media platforms and services and today offer high definition, 3D and mobile as well as new platforms such as IPTV and connected TV;

Private television groups have seen a growth rate of 10% in the first half of 2010 when compared to the first half of 2009;

There is great interest in watching content from commercial broadcasters, in the UK, for example, TV viewing of commercial channels accounted for 62% of total viewing in the first half of 2010;

In order for commercial broadcasters to remain competitive on a global scale, the following points require particular attention by EU regulators in the future:

In a media environment in which traditional lines of content regulation between linear and non-linear television are blurring, greater flexibility for the commercial broadcasting sector will be crucial to allow commercial channels to launch innovative services on the same footing as their new competitors in the market.

It is important for Member States and the Commission’s DG Competition to keep under review the extent and regulation of state intervention in broadcasting and related markets.

As businesses it is vital for commercial broadcasters to protect their assets in content rights, including effective anti-piracy measures The ACT does not accept that there is a problem of “access to content”. Rather, where demand exists commercial broadcasters offer linear and non-linear services also on a cross-border basis.

The latest decisions on taxes being imposed on commercial broadcasters in France and Spain do not only seem questionable when it comes to their compatibility with European law but also with regard to a possible discrimination between different media.

In the light of continuous success of the broadcasting sector, Ross Biggam, ACT Director General, concluded with a call for dialogue with EU legislators allowing greater flexibility for the regulation of creative content in the future : “Rather than argue about the micro-details of a broadcaster’s operation, why not engage in a wider debate, asking which structures of regulation are necessary to ensure the diversity of ideas and opinions in the media, without stifling the rights of freedom of expression enshrined in the European Convention on Human Rights? This, I believe, is the only way in which we will end up with a meaningful, future-proof regulation of content.”